Book · 1986 · Business & Economics
The Regis Touch
New Marketing Strategies for Uncertain Times
The Regis Touch by Regis McKenna has been mentioned in 1 episode across 1 podcast (0 episodes recommend it and 1 episode discusses it), through . Most frequently brought up by Geoffrey Moore (1 episode) on Invest Like the Best (1 episode).
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In 1986, I joined a company called Regis McKenna Inc. Regis was the premier marketing guru of high tech by far. And he'd written a book called The Regis Touch. And in that book, it was the technology adoption life cycle.
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Every mention
Geoffrey Moore In 1986, I joined a company called Regis McKenna Inc. Regis was the premier marketing guru of high tech by… 1
Discussed
“In 1986, I joined a company called Regis McKenna Inc. Regis was the premier marketing guru of high tech by far. And he'd written a book called The Regis Touch. And in that book, it was the technology adoption life cycle.”