Episode · Invest Like the Best · 2022-01-27
Patrick O'Shaughnessy & Geoffrey Moore: books mentioned on Invest Like the Best #261
Geoffrey Moore - Building Gorilla Businesses - [Invest Like the Best, EP. 261]
My guest today is the renowned tech author, consultant, and venture partner at Wildcat Ventures, Geoffrey Moore.
Patrick O'Shaughnessy discussed Crossing the Chasm by Geoffrey A. Moore. Geoffrey Moore discussed Inside the Tornado by Geoffrey A. Moore, The Gorilla Game by Geoffrey A. Moore, and The Regis Touch by Regis McKenna.
Books mentioned, in the order they came up
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Crossing the Chasm
Discussed“Everyone's going to know Crossing the Chasm. We're going to talk a lot about all the insight from that book and that thinking. But I think the gorilla as a concept is, for me, a great unifying theme of your work aspirationally.”
Where to get it
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Inside the Tornado
Discussed“We called it the tornado. We had a book called Inside the Tornado. Huge secular. So that's category power. If you are in that category, that rising tide floats all boats.”
Where to get it
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The Gorilla Game
Discussed“And so the idea behind the gorilla game was, you would see a category going into the tornado, you would buy a portfolio of companies that could win. As you saw who was winning, you would gradually exit the ones that are monkeys and chips, and put more and more money into your gorilla.”
Where to get it
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The Regis Touch
Discussed“In 1986, I joined a company called Regis McKenna Inc. Regis was the premier marketing guru of high tech by far. And he'd written a book called The Regis Touch. And in that book, it was the technology adoption life cycle.”
Where to get it
Other mentions in this episode (4) — ad reads, self-promotion and passing references, never counted
Passing Crossing the Chasm
“Jeffrey has spent his career focused on the dynamics surrounding disruptive innovations, and his book, Crossing the Chasm, has become a canonical work for young businesses trying to unlock mainstream markets.”
Passing Living on the Fault Line
“This is the core investment model behind the gorilla game and book club living on the fault line and going forward.”
Passing Diffusion of Innovations
“In preparation for our discussion, I was trying to read adjacent books. I went back and re-read the diffusion of innovations, which is one of my favorites. And two stories stood out.”
Plugged Zone to Win
“The latest book is called Zone to Win. And Zone to Win is really crossing the chasm for public enterprises, meaning you have an established franchise, you're multi-billion dollars of global businesses. But the next wave is coming.”