Episode · Lenny's Podcast · 2024-01-25
Lenny Rachitsky & Geoffrey Moore: books mentioned on Lenny's Podcast
Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
Geoffrey Moore is an author, speaker, and advisor, widely known for his seminal book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, which many consider the most important book ever written on go-to-market strategy.
Lenny Rachitsky discussed Crossing the Chasm by Geoffrey A. Moore and The Infinite Staircase by Geoffrey Moore. Geoffrey Moore discussed Inside the Tornado by Geoffrey A. Moore.
Books mentioned, in the order they came up
-
Crossing the Chasm
Discussed“Jeffrey is the author of maybe the most influential and important book on go to market ever written crossing the chasm even though it's sold over a million copies”
Where to get it
-
Inside the Tornado
Discussed“I mean there's a whole Playbook around around doing that which was in a book called Inside the Tornado and then the last one which is actually becoming much more important”
Where to get it
-
The Infinite Staircase
Discussed“actually your last book is very unlike all your other books it's called the infinite staircase which is essentially a guide To Living a good life and a meaning life is there any is there maybe one piece of advice you could share”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
“so April Dunford was on this podcast and she has this book that she put out recently called the sales pitch and she makes this point that buying software SAS software is harder than selling it these days”