Book · 2003 · Business & Economics
Purple Cow
Transform Your Business by Being Remarkable
- mentions
- 4
- people
- 3
- podcasts
- 3
- episodes
- 3
- recommendations
- 4
I would insist that they read Purple Cow girl yeah mr. goat right yeah I would insist that they read it about how do you stand out in a sea of sameness because that's that's it.
The best things said about it
Seth Godin one of my favorite authors the book purple cow.
And so the and you're like that right there is a purple cow. And purple cow is a book by Seth Godin and it's one of many books that basically say the same thing, which is like in order to stand out you have to have it's better to be different than it is better. And I've been thinking about.
Where and when it comes up
Most mentions, by podcast
Why people recommend it
Purple Cow by Seth Godin is a foundational marketing book that argues the key to modern business success is radical differentiation rather than incremental improvement. Shaan Puri referenced the concept on My First Million, explaining that standing out in a crowded market requires creating a metaphorical purple cow by being boldly different. Brian Scudamore similarly praised Godin on The Jordan Harbinger Show, identifying him as a favorite author and highlighting the book's core philosophy on business differentiation. On The Tim Ferriss Show, Cindy Eckert strongly recommended the publication, stating that she regularly insists colleagues read it to learn how to stand out in a sea of sameness and identifying it as the book she gifts most often. Across these podcast appearances, speakers continually returned to Godin's central thesis, emphasizing that traditional advertising is no longer enough and that companies must bake remarkability directly into their products and services to capture attention.
Every mention
Cindy Eckert I would insist that they read Purple Cow girl yeah mr. goat right yeah I would insist that they read it abo… 2
“I would insist that they read Purple Cow girl yeah mr. goat right yeah I would insist that they read it about how do you stand out in a sea of sameness because that's that's it”
“purple count the purple cow yeah”
Brian Scudamore Seth Godin one of my favorite authors the book purple cow 1
“Seth Godin one of my favorite authors the book purple cow”
Shaan Puri And so the and you're like that right there is a purple cow. And purple cow is a book by Seth Godin and it'… 1
“And so the and you're like that right there is a purple cow. And purple cow is a book by Seth Godin and it's one of many books that basically say the same thing, which is like in order to stand out you have to have it's better to be different than it is better. And I've been thinking about”
Also mentioned in the same episodes
Other mentions (4: passing, ad reads, own books)
“Seth Godin is the author of 21 internationally bestselling books, translated into more than 35 languages, including Linchpin, Tribes, The Dip, and Purple Cow.”
“Seth Goden entrepreneur speaker and author of of 21 International bestsellers including Purple Cow lynchpin the dip this is marketing and his new book the song of significance a new Manifesto for teams”
“His books have been translated into 38 languages, and Seth's books include Tribes, Purple Cow, Lynchpin, The Dip, and This Is Marketing.”
“I wrote Permission Marketing, which invented the business of email marketing, and I wrote a book called Purple Cow, but I don't need to write books.”