Mentioned in Podcasts

Episode · Lenny's Podcast · 2023-04-13

Lenny Rachitsky & Laura Modi: books mentioned on Lenny's Podcast

How to build a cult-like brand | Laura Modi (Bobbie)

4 books · With Laura Modi · Listen

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Laura Modi recommended Great by Choice by Jim Collins and others, Metabolical by Robert H. Lustig, and Purple Cow by Seth Godin. Lenny Rachitsky recommended Expecting better by Emily Oster.

Books mentioned, in the order they came up

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  1. Great by Choice

    Jim Collins; Morten T. Hansen · at 54:33

    Great by Choice by Jim Collins and Morten T. Hansen is a definitive business research book that investigates why certain companies thrive amidst extreme uncertainty and chaos.

    Recommended
    “One recently, Great by Choice. The author of From Good to Great. Amazing. Jim Collins. Some really, really good frameworks.”
    Laura Modi How to build a cult-like brand | Laura Modi (Bobbie) 2023-04-13
    Where to get it
    Listen free with an Audible trialAmazon

  2. Metabolical

    Robert H. Lustig · at 54:45

    Metabolical by Robert H. Lustig is an authoritative health and nutrition book that examines the hidden dangers of ultra-processed foods and the systemic shortcomings of modern medicine and corporate food production.

    Recommended
    “Metabolical. Very specific into the world of health, health care. Actually, very specifically, the takeaway of Metabolical is we don't have a health care crisis in this country.”
    Laura Modi How to build a cult-like brand | Laura Modi (Bobbie) 2023-04-13
    Where to get it
    Listen free with an Audible trialAmazon

  3. Purple Cow

    Seth Godin · at 55:05

    Purple Cow by Seth Godin is a classic marketing and business book that argues companies must transform their products and services into remarkable innovations—akin to a purple cow in a field of monochrome cattle—in order to truly stand out in a crowded marketplace.

    Recommended
    “And then I think a really good traditional one, going back to just like brand, and for people who are really just looking for a good foundation. I love Purple Cow.”
    Laura Modi How to build a cult-like brand | Laura Modi (Bobbie) 2023-04-13
    Where to get it
    Listen free with an Audible trialAmazon

  4. Expecting better

    Emily Oster · at 55:20

    Expecting Better by Emily Oster is a data-driven look at pregnancy that uses economic research to evaluate conventional wisdom and restrictions.

    Recommended
    “Also, we could mention Emily Oster's book while we're at it, Expecting Better. I mean, we should. Expecting Better is a good classic.”
    Lenny Rachitsky How to build a cult-like brand | Laura Modi (Bobbie) 2023-04-13
    Where to get it
    Listen free with an Audible trialAmazon
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Passing Good to Great
“The author of From Good to Great. Amazing. Jim Collins. Some really, really good frameworks.”
Laura Modi How to build a cult-like brand | Laura Modi (Bobbie) 2023-04-13
Passing Outlive
“Your list reminded me of a new book by Peter Atiyah that I don't know if you've seen called Outlive. I think it's called. It's about longevity and how to live longer in all the latest science and how to live a longer life.”
Lenny Rachitsky How to build a cult-like brand | Laura Modi (Bobbie) 2023-04-13
Link to this list from the episode’s show notes

For the whole show, see the Lenny's Podcast page.