Episode · This Week in Startups · 2026-06-13

Books mentioned on SpaceX IPO Day: What Wall St. and the media missed | E2300

1 book · With Ben Cera · Listen · Watch on YouTube

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Jason Calacanis discussed Purple Cow by Seth Godin.

Books mentioned, in the order they came up

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1. 

   Purple Cow

   Seth Godin · at 33:29 · mentioned 2 times

   Purple Cow by Seth Godin is a well-known business and marketing book that explores how companies can achieve extraordinary success by standing out rather than merely trying to blend in or be slightly better than competitors.

   Discussed

   “Attention that you got by doing a purple cow. This is Seth Godin was a really brilliant marketer, still is, and he he built and sold a couple of companies. He did well for himself and then he became an author.”

   Jason Calacanis SpaceX IPO Day: What Wall St. and the media missed | E2300 2026-06-13 ▶ Play 34:08

   Where to get it

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