Episode · The Tim Ferriss Show · 2018-05-10
Books mentioned on #314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars
Cindy Eckert (formerly Whitehead) (@cindypinkceo) is an entrepreneur with 1.
Books mentioned, in the order they came up
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Purple Cow
Purple Cow by Seth Godin is a foundational marketing book that argues the key to modern business success is radical differentiation rather than incremental improvement.
Recommended“I would insist that they read Purple Cow girl yeah mr. goat right yeah I would insist that they read it about how do you stand out in a sea of sameness because that's that's it”
Where to get it
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Fifty Shades of Grey
Fifty Shades of Grey by E.
Discussed“I saw the portrait of a woman who turned on herself like oh if only I bought sexy lingerie if only I read Fifty Shades of Grey”
Where to get it
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Getting to Yes
Getting to Yes by Roger Fisher, William Ury, and Bruce Patton is a seminal guide to principled negotiation developed through the Harvard Negotiation Project.
Discussed“okay number one is so there is a book called getting to yes Harvard negotiation project etc”
Where to get it
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Getting Past No
Getting Past No by William Ury is a negotiation guide that offers practical strategies for turning difficult opponents into cooperative partners by overcoming resistance and stalemate.
Recommended“I think getting past no which is another book written by one of the original co-authors is actually a little more realistic”
Where to get it
