Book · 2025 · Business & Economics
Scaling Innovation
How Smart Companies Architect Profitable Growth
Scaling Innovation by Madhavan Ramanujam and Eddie Hartman has been mentioned in 1 episode across 1 podcast (1 episode recommends it and 0 episodes discuss it), through . Most frequently brought up by Lenny Rachitsky (1 episode) and Madhavan Ramanujam (1 episode) on Lenny's Podcast (1 episode).
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And now he's back with a new book, a sequel called Scaling Innovation, which teaches you how to architect your business for long-term profitable growth.
What they say about it
- Discusses book contents and frameworks“checklist of 10 different things”3
The best things said about it
Read the two books in sequence, Monetizing Innovation and Scaling Innovation, because it's one thing to build a great product. It's yet another thing to build a great business.
So in the book we have a checklist of 10 different things that you actually need to look at to make sure that your pricing is beautifully simple.
Having options on the table when you negotiate is critical and there's also some tactics that we showcase in the book like anchoring is important.
Something that I love about your book is you structured it around these axioms. You have a bunch of these really clever axioms that get stuck in your head and help you think about pricing.
Why people recommend it
Scaling Innovation by Madhavan Ramanujam and Eddie Hartman serves as a practical guide on how to architect a business for long-term profitable growth. On Lenny's Podcast, Lenny Rachitsky and Madhavan Ramanujam discussed the book extensively, with Lenny showing an early copy he received and endorsing it after reading it. Madhavan recommended reading this sequel alongside his earlier work, Monetizing Innovation, emphasizing that while creating a great product is crucial, building a great business requires a different set of strategies. During their conversation, Madhavan detailed several core frameworks featured in the publication. He highlighted a specific checklist of ten different items designed to help founders establish beautifully simple pricing models. Additionally, the authors outlined top negotiation gets for both business-to-business and business-to-consumer contexts. They stressed that having multiple options on the table during negotiations is critical, and they showcased tactical approaches such as anchoring and tapered concessions to help secure better deals. Lenny praised the clarity of these insights and asked Madhavan to condense the central thesis to help plant the concept firmly in the minds of early-stage founders.
Every mention
Lenny Rachitsky And now he's back with a new book, a sequel called Scaling Innovation, which teaches you how to architect y… 1
“And now he's back with a new book, a sequel called Scaling Innovation, which teaches you how to architect your business for long-term profitable growth.”
“You've got a new book coming out. I've got a very early copy right here. If you're watching on YouTube, here's the copy you sent me.”
“If you had to boil down the thesis of this book into just like a simple thought so that we can just start to plant this in founders's heads, what would what would that be?”
“I love that this is just one small chapter of your book. Like this could make or break your company. It's interesting that you have a whole thing on negotiation in a book about uh scaling innovation and growing your company.”
“Let's talk about this PC piece because I think this is something a lot of people deal with and then I want to talk about this 2 by two that you have in the book and I'll I'll actually pull it up.”
“So, it's easy to be like, here's what you shouldn't do. Here's your advice on what to actually do. So, I'm going to pull up on my screen this 2 by two that you have in your book.”
“Finn actually, they're a new sponsor of the podcast and I learned I didn't know this. It cost 99 cents for every out for every support ticket they sold through AI.”
“Zooming out a little bit, something that I love about your book is you structured it around these axioms. You have a bunch of these really clever axioms that get stuck in your head and help you think about pricing.”
Madhavan Ramanujam read the two books in sequence, monetizing innovation and scaling innovation because it's one thing to buil… 1
“Scaling innovation talks about how to build a great business and you know writing a book is there needs to be a purpose for this.”
“So in the book we have a checklist of 10 different things that you actually need to look at to make sure that your pricing is beautifully simple.”
“And you know in the book we actually talk about the top 10 gets in B2B and the top 10 gets in B2C.”
“So having options on the table when you negotiate is critical and there's also some tactics that we showcase in the book like anchoring is important.”
“The second one is you know how do I navigate PC's commercial discussions early because the buyer on the other side also wants to see the value before they engage in a commercial discussion.”
“read the two books in sequence, monetizing innovation and scaling innovation because it's one thing to build a great product. It's yet another thing to build a great business.”
Other mentions (6: passing, ad reads, own books)
“and like really developing that mindset of being a true profitable growth architect and that is the main takeaway that I have for people and if you are not in that mindset already there's a book for you I'll point them to it”
“I think uh just uh Google for monetizing innovation and scaling innovation. You'll probably land in a lot of pages.”
“Um and yeah, I mean uh if you like the book uh please do leave a review on Amazon.”
“Uh so there's also probably uh in equal measure if you're excited about scaling innovation uh I would love for you to talk about the book.”
“but the thesis of the book is uh that the title of the book is called unlocking growth growth that is profitable meta Etc so unlocking growth and the subtitle is breakthrough strategies for acquisition monetization and retention of customers”
“so it's called unlocking growth they can search on Amazon right yeah absolutely if you look for an unlocking growth and even bookmark it you're going to have it in your list of books that you want to buy”