Why people recommend it
Made to Stick by Chip Heath and Dan Heath is a popular business and communication book that investigates why certain ideas survive and spread while others fade into obscurity, offering practical principles for making messages memorable. The book was featured on episodes of My First Million by co-hosts Sam Parr and Shaan Puri. Sam Parr shared that he read the book and directly applied its strategies to format complex information about company speakers into easily understandable stories for his blog and infographics. Shaan Puri similarly recommended the text alongside Jonah Berger's Contagious, noting that if anyone wants to understand how to craft viral content and formulate ideas that people will naturally remember, these books are essential reading. Listeners frequently turn to this work to improve their public speaking, marketing strategies, and writing by leveraging elements like simplicity, unexpectedness, concreteness, credibility, emotions, and stories. The hosts' endorsements highlight the book's practical utility for entrepreneurs, content creators, and business professionals seeking to cut through noise, capture attention, and ensure their messaging resonates deeply with target audiences across various competitive digital platforms.
Who recommended it
- Sam Parr Recommended
- Shaan Puri Recommended
Sam Parr — 1 mention
“and it was basically um i read the book made to stick and i just copied that so i took information about their company and i made it really easy to understand”
Shaan Puri — 1 mention
“yeah i think if anyone cares about this stuff i like the book made to stick and i like the book contagious by jonah berger contagious made to stick is how to say something so people remember”