Book · 1998 · Business
Made to stick
Why Some Ideas Survive and Others Die
- mentions
- 6
- people
- 2
- podcast
- 1
- episodes
- 6
- recommendations
- 5
If you want to learn more about this stuff, my favorite book on this topic is Made to Stick by Chip Heath. It's two brothers from Stanford and they do the best job of showing like five ways that you can make ideas stick with people.
What they say about it
- Recommends reading the book“my favorite book on this topic”4
The best things said about it
There's this amazing book called Made to Stick. I read Made to Stick in 2008 or 2010. It's awesome.
I think everyone needs to read the book Made to Stick. That was the book that like really clicked for me.
I read the book Made to Stick and I just copied that so I took information about their company and I made it really easy to understand.
Yeah i think if anyone cares about this stuff i like the book made to stick and i like the book contagious by jonah berger contagious made to stick is how to say something so people remember.
One of the books that we read at my book club was called Made to Stick, it was by Dan and Chip Heath.
Why people recommend it
Chip Heath and Dan Heath's popular book Made to Stick explores the core principles behind why certain ideas capture the public imagination while others are quickly forgotten. On My First Million, Shaan Puri repeatedly recommended the text, noting that it was the book which ultimately made the concepts of copywriting, storytelling, and viral content click for him. Puri praised the Stanford brothers for doing an exceptional job of outlining actionable frameworks to make any message memorable, even incorporating the book into his own book club discussions to emphasize that niches can create wealth. Sam Parr also referenced Made to Stick on the same podcast, explaining how he applied its foundational lessons to structure company information into easily digestible narratives for blog posts and infographics. Throughout their discussions, the hosts frequently paired the work with other literature on virality, encouraging listeners to study its lessons if they wanted to craft communications that genuinely resonate and stick with people.
Every mention
Shaan Puri If you want to learn more about this stuff, my favorite book on this topic is Made to Stick by Chip Heath.… 5
“If you want to learn more about this stuff, my favorite book on this topic is Made to Stick by Chip Heath. It's two brothers from Stanford and they do the best job of showing like five ways that you can make ideas stick with people.”
“There's this amazing book called Made to Stick. I read Made to Stick in 2008 or 2010. It's awesome.”
“one of the books that we read at my book club was called made to stick it was by Dan and Chip Heath”
“So, I if I think everyone needs to read the book Made to Stick. That was the book that like really clicked for me. I don't know if you guys have read that one.”
“yeah i think if anyone cares about this stuff i like the book made to stick and i like the book contagious by jonah berger contagious made to stick is how to say something so people remember”
Sam Parr and it was basically um i read the book made to stick and i just copied that so i took information about th… 1
“and it was basically um i read the book made to stick and i just copied that so i took information about their company and i made it really easy to understand”
Also mentioned in the same episodes
Other mentions (1: passing, ad reads, own books)
“i'm like do i really want to go read like made to stick or can i just like watch this seven minute video”