Cover of Great by Choice

Book · 2011 · Business & Economics

Great by Choice

Uncertainty, Chaos, and Luck - why Some Thrive Despite Them All

by Jim Collins, Morten T. Hansen · Brought up by 4 people on 4 podcasts

Great by Choice by Jim Collins and Morten T. Hansen has been mentioned in 4 episodes across 4 podcasts (1 episode recommends it and 3 episodes discuss it), through . Most frequently brought up by Laura Modi (1 episode), Dave Ramsey (1 episode) and Jason Calacanis (1 episode) on Lenny's Podcast (1 episode), The Ramsey Show (1 episode) and The Tim Ferriss Show (1 episode).

episodes
4
podcasts
4
people
4
episode recommends it
1

We earn a commission if you buy through the store links below, at no cost to you.

One recently, Great by Choice. The author of From Good to Great. Amazing. Jim Collins. Some really, really good frameworks.
Laura Modi · Lenny's Podcast · Apr 2023

Questions about Great by Choice by Jim Collins and Morten T. Hansen

Who recommends Great by Choice by Jim Collins and Morten T. Hansen on podcasts?

Laura Modi (1 episode) has recommended Great by Choice by Jim Collins and Morten T. Hansen on podcasts. In all, 4 people brought it up across 4 podcasts (1 person recommended it).

Which podcasts mention Great by Choice the most?

Lenny's Podcast (1 episode), The Ramsey Show (1 episode), The Tim Ferriss Show (1 episode) and This Week in Startups (1 episode).

Is Great by Choice recommended, or only discussed?

Great by Choice by Jim Collins and Morten T. Hansen was recommended in 1 episode and discussed without a recommendation in 3 episodes, as of 2025-05-28.

What do people say about Great by Choice?

Laura Modi on Lenny's Podcast (2023-04-13): "One recently, Great by Choice. The author of From Good to Great. Amazing. Jim Collins. Some really, really good frameworks."

When was Great by Choice last mentioned on a podcast?

Great by Choice by Jim Collins and Morten T. Hansen was last discussed on The Ramsey Show by Dave Ramsey on 2025-05-28.

The best things said about it

2 of 4 · every mention
Discussed
Go open his own forpractice, for-profit research firm that led to the book Built to Last, Good to Great, Great by Choice, How the Mighty Fall, all these masterful works.
Dave Ramsey The Ramsey Show · May 2025
Discussed
There's a concept in Great by choice called the 20m March and so I kind of had a 20 mile March.
Jim Collins The Tim Ferriss Show · May 2024

Where and when it comes up

4 people who brought it up

Most recommendations first

Why people recommend it

Great by Choice by Jim Collins and Morten T. Hansen is a definitive business research book that investigates why certain companies thrive amidst extreme uncertainty and chaos. Laura Modi recommended the book on Lenny's Podcast as a recent read she had shared with others, praising the author's ability to construct remarkably useful operational frameworks. On The Ramsey Show, Dave Ramsey referenced the book alongside other masterworks by Jim Collins, discussing how the author's background as an entrepreneur informed his rigorous, empirical approach to business research. Jim Collins himself appeared on The Tim Ferriss Show to discuss the origins of specific concepts from the text, such as the famous twenty-mile march, illustrating how consistent, disciplined execution drives long-term success. Jason Calacanis also briefly brought up the title on This Week in Startups while surveying the author's extensive bibliography. Together, these podcast references highlighted the book's enduring value as a strategic manual for leaders navigating unpredictable economic environments through discipline and empirical rigor.

Every mention

4 quotes from 4 episodes · 4 passing or ad reads below
Laura Modi One recently, Great by Choice. The author of From Good to Great. Amazing. Jim Collins. Some really, really… 1
Recommended
“One recently, Great by Choice. The author of From Good to Great. Amazing. Jim Collins. Some really, really good frameworks.”
Dave Ramsey go open his own forpractice, for-profit research firm that led to the book Built to Last, Good to Great, Gr… 1
Discussed
“go open his own forpractice, for-profit research firm that led to the book Built to Last, Good to Great, Great by Choice, How the Mighty Fall, all these masterful works”
Jason Calacanis no no and great by choice 1
Jim Collins there's a concept in Great by choice called the 20m March and so I kind of had a 20 mile March 1
Discussed
“there's a concept in Great by choice called the 20m March and so I kind of had a 20 mile March”
Other mentions (4: passing, ad reads, own books)
Plugged
“the first time that I began to see this distinction between luck and return on luck, well, goes all the way back to when Morten Hansen and I were doing our book Great by Choice.”
Plugged
“In my prior work, Good to Great, Built to Last, Great by Choice, How the Mighty Fall, so forth, where I was doing match pair studies”
Plugged
“Company standpoint, what Morten and I found in Great by Choice is that the only mistakes you can learn from and the only bad luck events you can learn from are the ones you survive.”
Passing
“first up Jim Collins author of iconic business books that include good to Great how the Mighty Fall and great by choice as well as built to last and Beyond entrepreneurship 2.0 which he co-authored with his mentor bill lazir”

Portraits from Wikimedia Commons: Dave Ramsey, Gage Skidmore / Wikimedia Commons (CC BY-SA 3.0); Jason Calacanis, Christopher Michel / Wikimedia Commons (CC BY 2.0).