Book · 2011 · Management
ONE SIMPLE IDEA
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There is also a great book by Stephen Key called One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work. That's a great subtitle.
Tim Ferriss · The Tim Ferriss Show · Oct 2022 Listen at 25:27 The best things said about it
So I talked to Stephen key who wrote um what's his book it's like one simple idea it's like the Bible on product licensing.
Why people recommend it
ONE SIMPLE IDEA by Stephen Key is a practical guide that teaches inventors and aspiring entrepreneurs how to license their product ideas and let others handle the heavy lifting of manufacturing and distribution. Nick Loper discussed the book on ChooseFI in May 2023 during an episode focused on finding side hustle ideas. Loper noted that he had spoken with Stephen Key and described the publication as the absolute bible on product licensing. Additionally, Tim Ferriss recommended the book on The Tim Ferriss Show in October 2022 during a listener Q and A episode addressing marketing and business lessons. Ferriss specifically praised the publication, highlighting its catchy and descriptive subtitle about turning dreams into a licensing goldmine while letting others do the work. Ferriss recommended the resource to listeners who were weighing the differences between launching a licensing model versus pursuing a traditional business franchise. Across both podcast appearances, the speakers emphasized that Key's work serves as an indispensable roadmap for anyone looking to profit from intellectual property and physical product concepts without getting bogged down in the traditional operational burdens of running a supply chain or manufacturing company.
Every mention
Nick Loper So I talked to Stephen key who wrote um what's his book it's like one simple idea it's like the Bible on pr… 1
“So I talked to Stephen key who wrote um what's his book it's like one simple idea it's like the Bible on product licensing”
Tim Ferriss There is also a great book by Stephen Key called One Simple Idea: Turn Your Dreams into a Licensing Goldmin… 1
“There is also a great book by Stephen Key called One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work. That's a great subtitle.”
