Book · 1991 · Finance
Guerilla financing
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There's a book. It's out of date, it is out of print, probably, called Guerilla Financing, that may also give you some ideas for how to bootstrap in different capacities.
Tim Ferriss · The Tim Ferriss Show · Oct 2022 Listen at 4:02 Why people recommend it
Guerilla Financing is a business and entrepreneurship guide by Bruce J. Blechman and Jay Conrad Levinson that outlines unconventional strategies for funding small businesses. Tim Ferriss recommended the book on The Tim Ferriss Show during a Q&A episode numbered 628, which aired in October 2022 and focused on revisiting over fifteen years of public relations and marketing lessons. While addressing listener inquiries about bootstrapping new ventures, Tim Ferriss brought up the title as a potential resource for finding creative ways to fund a startup in various operational capacities. He acknowledged to his audience that the book is quite dated and likely out of print, yet he still considered its core concepts useful for brainstorming alternative financial strategies. The mention was part of a broader segment where Tim Ferriss shared archival wisdom, marketing tactics, and operational advice accumulated over his long career as an author and podcaster. By referencing the work, Tim Ferriss demonstrated how foundational entrepreneurial resourcefulness remains relevant even as specific financial tools and economic landscapes evolve over time. The discussion encouraged aspiring founders to think outside traditional venture capital models and explore diverse, scrappy methods to bring their business ideas to life.
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Tim Ferriss There's a book. It's out of date, it is out of print, probably, called Guerilla Financing, that may also gi… 1
“There's a book. It's out of date, it is out of print, probably, called Guerilla Financing, that may also give you some ideas for how to bootstrap in different capacities.”
