Episode · The Knowledge Project · 2026-10-13
Books mentioned on How to Get People to Say Yes | Ryan Serhant
Ryan Serhant is a real estate broker, founder of SERHANT., and star of Bravo’s Million Dollar Listing New York and Netflix’s Owning Manhattan.
Ryan Serhant discussed The Art of War by Sun Tzu.
Books mentioned, in the order they came up
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The Art of War
The Art of War by Sun Tzu is an ancient military treatise offering timeless strategic principles on leadership, outmaneuvering adversaries, and conflict resolution.
Discussed“And when you surprise them, like in the art of war, they don't know what to do. And it makes them double down their focus on you.”
Where to get it
