Cover of The Art of War

Book · 2020 · Philosophy

The Art of War

by Sun Tzu · Brought up by 36 people on 25 podcasts

#27 of 16,916 books, ranked by how many different people bring it up on podcasts

episodes
50
podcasts
25
people
36
episodes recommend it
6

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It was written thousands of years ago, but it'll serve you today.
Joseph D. Pistone · The Joe Rogan Experience · Jul 2025 Listen at 2:14:28

What they say about it

Grouped from 50 episodes
  • Wrote a high school thesis“high school thesis was on The Art of War”
    3
  • Called a classic guideline“has always been a guideline for me”
    2

The best things said about it

4 of 56 · every mention
Recommended
I challenge everybody to get one of those teaching books and go through it every now and then. The Art of War has always been a guideline for me.
Bernard Hopkins The Joe Rogan Experience · Oct 2023
Recommended
So you need to read the art of war man because you are you are victim to so much.
Seamus Coughlin Timcast IRL · Feb 2022
Discussed
The Art of War is just filled with gems.
Peter Attia How I Write · Aug 2024
Discussed
In The Art of War they say give your opponent a golden bridge on which they can retreat.
Chase Hughes The Diary Of A CEO with Steven Bartlett · Dec 2024

Where and when it comes up

Mentions by year

020170201822019520203202182022820231020249202532026so far

Podcast episodes that discussed The Art of War, by year. One episode counts once, however often the book came up.

Number 88 of the most mentioned books on podcasts in 2026

Number 42 of the most mentioned books on podcasts in 2025

Number 7 of the most mentioned books on podcasts in 2024

How it comes up

Recommended means the speaker tells listeners to read it.

Episodes, each counted once, by the strongest way it came up.

Most episodes, by podcast

Top 9 of 25 shows

36 people who brought it up

Most recommendations first

Also: Ben Horowitz · Bill Burr · Brice Mitchell · Bryan Callen · Chase Hughes · Dave Mustaine · Dwight Garner · General Robert Spalding · Greg Fitzsimmons · Jason Portnoy · Joe Rogan · Jordan Peterson · Matt Frederick · Noah Feldman · Peter Attia · Ryan Hall · Ryan Serhant · Sarah C. M. Paine · Shaan Puri · Steve Dace · Tim Ferriss · Tucker Carlson · Tulsi Gabbard · Zack Kanter

Why people recommend it

The Art of War by Sun Tzu is an ancient Chinese military treatise attributed to the strategist Sun Tzu that offers enduring principles on strategy, tactics, and conflict resolution. On The Joe Rogan Experience, Joseph D. Pistone recommended the book to all undercover operatives, explaining that understanding and studying an adversary remains vital regardless of the centuries that have passed. Bernard Hopkins also appeared on the show to share that the text served as a consistent guiding framework throughout most of his adult career. Seamus Coughlin mentioned the book on Timcast IRL while debating Ian Crossland regarding strategy and handling political opponents, while a super chat contributor recommended Machiavelli's alternative version during the same show to spark a broader discussion on military history. Lex Fridman quoted directly from Sun Tzu's classic text during the closing remarks of an episode of the Lex Fridman Podcast. The themes of strategic surprise and preparation were also explored by other guests, such as Ryan Serhant on The Knowledge Project, who noted how surprising people forces them to refocus on you. Johnny Chang recalled on Modern Wisdom how a prison mentor first introduced him to the work, and Tim Pool referenced its tactical wisdom on Timcast IRL during a discussion concerning cyber attacks.

Every mention

56 quotes from 50 episodes · 45 passing or ad reads below
Lex Fridman let me leave you some words from sunzoo and the Art of War 2
Discussed
“let me ask you this because you quote sun tzu in the art of war there's no instance of a country having benefited from prolonged warfare this is the main thesis”
Recommended
“let me leave you some words from sunzoo and the Art of War”
Bernard Hopkins sunzo uh I challenge everybody to get one of those uh teaching books and go through it every now and then T… 1
Recommended
“sunzo uh I challenge everybody to get one of those uh teaching books and go through it every now and then The Art of War has always been a guideline for me”
Johnny Chang and he's like you should read this this and he brought me I remember it was like the art of war um with um… 1
Recommended
“and he's like you should read this this and he brought me I remember it was like the art of war um with um General Sunzu and he's like these are your people bro you should read this”
Joseph D. Pistone The art of war, right? Yes. The art of war. And I I tell all my in any undercover classes, you got to read… 1
Recommended
“The art of war, right? Yes. The art of war. And I I tell all my in any undercover classes, you got to read that book, The Art of War, because it it was written thousands of years ago, but it'll serve you today.”
Seamus Coughlin so you need to read the art of war man because you are you are victim to so much 1
Recommended
“so you need to read the art of war man because you are you are victim to so much”
Robert Evans Whether Lawrence was aware of this or not, others had presented a similar ideal some 2,200 years earlier, S… 3
Discussed
“Whether Lawrence was aware of this or not, others had presented a similar ideal some 2,200 years earlier, Sun Tzu. The most famous—yeah, exactly.”
Discussed
“So, yep, Matt, he wrote these books, The Religion War being the one that we're gonna talk about today, and they're terrible.”
Discussed
“and a lot of Dale's advice is kind of stuff again it's not like necessarily all that problematic and in fact it's kind of like The Art of War and that if you like read it today because some of the things he wrote about have been so like spread so widely you'll be really bored it'll seem it's like”
Sarah Paine Here you have Sun Tzu, who's China's big guru, Art of War, who's talking about how it's really important to… 3
Discussed
“Here you have Sun Tzu, who's China's big guru, Art of War, who's talking about how it's really important to disrupt alliances.”
Discussed
“He is the only translator into English of Sun Tzu who has a distinguished military career, and also, he went on to get a DPhil—it's like a PhD—from Oxford in military history. If you look at his career, he's in China during the Japanese escalation of the Sino-Japanese War.”
Discussed
“So the Japanese don't have just the one book like Sununza's the art of war or Clausowitz's on war. What they have is Bushido Code of the Samurai.”
Dr. Nate Zinsser um i think um marshall had probably read the art of war by sunset and he may have seen that same chapter th… 2
Discussed
“i think um marshall had probably read the art of war by sunsa and he may have seen that same chapter that jumped right out at me the idea that if you're going to win you win the inner battle against self-doubt etc first before you go into that initial engagement the victorious warriors win first and then go into”
Discussed
“um i think um marshall had probably read the art of war by sunset and he may have seen that same chapter that jumped right out at me”
Ian Crossland I'm playing the the global play the the art of war. I really take the art of war seriously. 2
Discussed
“I'm playing the the global play the the art of war. I really take the art of war seriously.”
Discussed
“I'm playing the the global play the the art of war. I really take the art of war seriously. I think that we need to subvert the narrative using mass media. Art of war. You mean”
Tim Pool I was thinking Art of War would say don't take out everything you can at first. 2
Discussed
“I was thinking Art of War would say don't take out everything you can at first.”
Discussed
“If you follow the art of war, you don't want to play your full hand.”
Discussed
“I was just looking at my copy of Art of War last night thinking about Donald Trump like he's all about business dealings lying and then doing what you don't expect and all that stuff”
Tu Lam A lot of studying those principles during high school; in fact, my high school thesis was on 'The Art of War.' 2
Discussed
“in fact my high school thesis was on The Art of War by Sanu”
Discussed
“A lot of studying those principles during high school; in fact, my high school thesis was on 'The Art of War.'”
Discussed
“i read the art of war and i did a thesis on the art award in high school”
Aravind Srinivas you know, there's this quote in 'The Art of War,' like 'Make the weakness of your enemy a strength.' 1
Discussed
“you know, there's this quote in 'The Art of War,' like 'Make the weakness of your enemy a strength.'”
Ben Horowitz there are times when you need so much precision that like if you're gonna lose somebody in whatever a war f… 1
Discussed
“there are times when you need so much precision that like if you're gonna lose somebody in whatever a war for talent because they got their feelings hurt well that's just gonna be how it's got to be because you need to teach that sunsoo object lesson like somebody's getting their head chopped off”
Bill Burr yeah yeah [ __ ] you know those you know those people who like read The Art of War and imply it to their li… 1
Discussed
“yeah yeah [ __ ] you know those you know those people who like read The Art of War and imply it to their life trying to make it as like a personal trainer”
Brice Mitchell ever heard of Sons ooh sons ooh art of war oh yeah let your plans be darkest night 1
Discussed
“ever heard of Sons ooh sons ooh art of war oh yeah let your plans be darkest night”
Bryan Callen the great thing is that Sun Tzu uh I don't know but Sam Tripoli is the one who says you just gotta wait at… 1
Discussed
“the great thing is that Sun Tzu uh I don't know but Sam Tripoli is the one who says you just gotta wait at the mouth of the river and let all the bodies Flow by”
Chase Hughes in The Art of War they say give your opponent a golden bridge on which they can can Retreat 1
Discussed
“in The Art of War they say give your opponent a golden bridge on which they can can Retreat”
Dave Mustaine Right now I'm writing a song on the art of war because I've got a song that just sounds like a be really gr… 1
Discussed
“Right now I'm writing a song on the art of war because I've got a song that just sounds like a be really great, cuz I've read The Art of War so many times, to, uh, maybe maybe put that book as a muse to help me write a story about something related with the samurai culture or, the way”
Dwight Garner but it's a new translation of The Art of War by sunzo 1
Discussed
“but it's a new translation of The Art of War by sunzo”
General Robert Spalding After studying this book and unrestricted warfare, the original Chinese manuscript is kind of, even though… 1
Discussed
“After studying this book and unrestricted warfare, the original Chinese manuscript is kind of, even though it's recent, it's only a couple decades old. It's kind of up there with Sun Tzu's Art of War in terms of teaching people how to wage war in the modern era.”
Greg Fitzsimmons the war of art not to be confused with the Art of War 1
Discussed
“the war of art not to be confused with the Art of War”
Jason Portnoy i remember i read the art of war 1
Joe Rogan You ever read the Art of War? Mh. 1
Discussed
“You ever read the Art of War? Mh.”
Jordan Peterson Apart from Machiavelli, we've also referenced Sun Tzu, the renowned author of 'The Art of War' from China,… 1
Discussed
“Apart from Machiavelli, we've also referenced Sun Tzu, the renowned author of 'The Art of War' from China, who discussed the importance of building alliances.”
Matt Frederick Couldn't you train an AI on like just Sun Tzu's The Art of War or like on just specific pieces of very agre… 1
Discussed
“Couldn't you train an AI on like just Sun Tzu's The Art of War or like on just specific pieces of very agreed upon smart writing?”
Noah Feldman and it's this book called on war by von klausewitz a german general it's the single most influential book o… 1
Discussed
“and it's this book called on war by von klausewitz a german general it's the single most influential book on war written since sun tzu's art of war”
Peter Attia The Art of War is just filled with gems there was another sunzu quote that I wanted to include but we just… 1
Discussed
“The Art of War is just filled with gems there was another sunzu quote that I wanted to include but we just decided that uh we had to limit it to just one”
Ryan Hall unless you're attacking what is the art of war like every we all like everyone's like oh yeah the art of wa… 1
Discussed
“reassessing of these ideas or axioms that have come down through things like the book of five rings or the art of war or you know like von klosterwicz even anything like that”
Discussed
“unless you're attacking what is the art of war like every we all like everyone's like oh yeah the art of war oh yes he says”
Ryan Serhant And when you surprise them, like in the art of war, they don't know what to do. And it makes them double do… 1
Discussed
“And when you surprise them, like in the art of war, they don't know what to do. And it makes them double down their focus on you.”
Sarah C. M. Paine A useful concept comes from the Samuel Griffith' translation of Sun Tzu, which talks about death ground. Wh… 1
Discussed
“A useful concept comes from the Samuel Griffith' translation of Sun Tzu, which talks about death ground. What's death ground? It's when your enemy puts you on death ground, which means they're going to kill you”
Shaan Puri i just think that there's like some like i've read enough like finance books that there's all these crazy t… 1
Discussed
“i just think that there's like some like i've read enough like finance books that there's all these crazy things like the poison pill which frankly i don't even understand a lot of this but there's all these like weird like you know art of war type of things that you can do”
Steve Dace and so I'm reminded of the great prophet Sun Sue and his art of war when your opponent is making a fool out… 1
Discussed
“and so I'm reminded of the great prophet Sun Sue and his art of war when your opponent is making a fool out of themselves let them yeah it's so well said you know Dano this Marilyn man thing”
Tim Ferriss A lot of people fashion themselves warriors of one sense or another, and they read Sun Tzu Art of War and t… 1
Discussed
“A lot of people fashion themselves warriors of one sense or another, and they read Sun Tzu Art of War and they think of their business as very high stakes, but ultimately in the field, I mean, you guys are dealing with life and death decisions.”
Tucker Carlson and it's certainly I mean it's perfectly in keeping with sunzo at the very least it would be far cheaper ea… 1
Discussed
“and it's certainly I mean it's perfectly in keeping with sunzo at the very least it would be far cheaper easier safer from their perspective to um persuade us to harm ourselves than to go to war with us”
Tulsi Gabbard this is like the basic sunzu Art of War 1
Discussed
“this is like the basic sunzu Art of War”
Zack Kanter And you hear people talk about Boyd and you're like, God, why are people talking about this? But it's sort… 1
Discussed
“And you hear people talk about Boyd and you're like, God, why are people talking about this? But it's sort of recognized, at least in some circles, is the most substantial contribution to military strategy since the art of war by Sun Tzu 2,500 years ago.”
Discussed
“In the art of war, Sun Tzu says, if you prepare for battle and you build a big army, and you go up against another army and you win, you have not won. You've done in modern terms, they call it attrition warfare, which was the dominant strategy for a long time.”
Mentioned on the show without a named speaker7
Discussed
“Number 213, Sun Tzu wrote 'The Art of War.' Yes, which has inspired many, many, many people, reality stars even. By any means necessary, by any means necessary.”
Recommended
“you all need to read machiavelli's art of war very info dense two-part conversation that discusses a great many structures and behaviors can work as a short play it'll blow ian's mind mock you”
Discussed
“I didn't know machiavelli did an art of war I saw you have art of war on your desk downstairs”
Discussed
“akapot says with china it's all sun tzu the art of war know your enemy the ccp knows this well and their tentacles are in everything in our country russia too but not as prolific we have adversaries that hate us collectivists i kind of want to push back on that a little bit i don't think people always compare”
Discussed
“what about art of war oh yeah tribal warfare what about it i mean there's a lot of stuff about violence and war it comes from what's the best way to win the war according to sun tzu the best you went before you started win the war before going to war”
Discussed
“you know about 2 000 years ago there was this chinese general who wrote a book called the article and one of the things some somebody wrote a business book late years later called the art of the deal”
Discussed
“I said look you know about 2 000 years ago there was this chinese general who wrote a book called the article and one of the things some somebody wrote a business book late years later called the art of the deal which is yeah and and but in in the art of war sun tzu says when you're an”
Other mentions (45: passing, ad reads, own books)
Passing
“He probably read that [ __ ] The Art of War. Like most boys who weren't loved when they grow up at some point, they just [ __ ] you know, they read that book The Art of War and then they think they have to be a [ __ ]”
Passing
“Where in the Art of War Where Hold on.”
Passing
“If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant. Sun Tzu”
Passing
“just like in Suns The Art of War or in the book of five rings”
Passing
“Maybe you're watching Timcast IRL; we try to do our best, so a lot of people don't understand economics 101, and it literally is economics 101.”
Passing
“The pivotal point to recognize is that there’s this quote from 'The Art of War': 'Make the weakness of your enemy a strength.' The core weakness of Google is that any ad unit less profitable than a link or one that discourages link clicks isn’t in their interests to pursue aggressively; they prefer to focus on something higher-margin.”
Passing
“Okay, so there was a book called The Art of War, right? Yeah, and so I do have a few chapters that I'll write someday, right?”
Passing
“Even Sun Tzu stated that attacking a besieged city is unwise, and there is a vast history of warfare, showcasing the complexities of urban combat.”
Passing
“Sun Su said there is no greater danger than underestimating your opponent”
Passing
“the war of art not the art or The Art of War is great too”
Passing
“And I think that uh to misquote the art of war, you attack your enemy where they are weak and you are strong, you know? Um and so like and they are weak at cultural creation and I don't mean culture wars and culture war issues or whatever like like art and creativity.”
Passing
“and now let me leave you with some words from Sun Tzu and the Art of War”
Passing
“Now, let me leave you with some words from Sun Tzu in the Art of War: 'The whole secret lies in confusing the enemy so that he cannot fathom our real intent.' Thank you for listening, and hope to see you next time.”
Passing
“Art of War this is like your enemies thank you you're weak when you're strong right is that what it is”
Passing
“well that's the Art of War Right Never on your up your enemies when they're destroying each other”
Passing
“and that's uh one of the terms that Stephen pressfield uses in the war of art the war of art not to be confused with the Art of War”
Passing
“it's demonstrated in this idea of art of war right”
Passing
“And now let me leave you some words from Sun Tzu in the "Art of War." "Let your plans be dark and impenetrable as night and when you move, fall like a thunderbolt."”
Passing
“And now let me leave you some words from Sun Tzu in 'The Art of War.' 'Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.'”
Passing
“he read sun tzu the art of war that's why he felt him off the bike too”
Passing
“and he goes well who invented it i said i think sun tzu invented the art of war”
Passing
“he's notorious for having read the art of war i believe it was a big part of his move uh growing up in his business”
Passing
“not to get into sun zoos the art of war or all the stuff that i love”
Passing
“there is tactical retreat in the art of war you don't want to let someone goad you in the comments”
Passing
“and now let me leave you with some words from sun tzu in the art of war the supreme art of war is to subdue the enemy without fighting thank you for listening and hope to see you next time”
Passing
“it's the art of war man i mean yeah fighting is is is mental you know as much mental as it is physical”
Passing
“it's the art of war you know like anytime you can create some chaos in the other person's mind you do it damn yeah”
Passing
“so he starts reading all those books the art of war and all this [ __ ] and he immediately while he's waiting to go on trial joins a gang”
Passing
“when i haven't read the full you know art of war from sun tzu but i tell you this man it is better look here's what i used to tell the occupy wall street people the ninjas would target somebody and take them out”
Passing
“i'm just saying uh art of war okay Sons uh art of the deal yeah you know who who probably wrote the start of the war trump”
Passing
“i'm just saying uh art of war ok sons uh art of the deal yeah you know who who probably wrote the start of the war”
Passing
“what did sun tzu say about underestimating your opponent I don't remember the exact quote but uh you don't you don't you don't do it you win the war before you start it There's a bunch of really brilliant quotes from sun tzu obviously the art of war”
Passing
“the Democrat to deplorable Jack Murphy's book”
Passing
“you see Biden has studied the art of war he knows he knows to make MIT”
Passing
“but it's always um the art of war um fourth pass final”
Passing
“man i bought tony robbins [ __ ] i bought all kind i bought book of five rings about [ __ ] art of war i bought everything”
Passing
“have you been reading the art of war”
Passing
“I'm gonna close with the art of the fuck-buddy Okay there's the art of war is the war of art and there's the art of the fuck-buddy”
Passing
“You talk about like psychological warfare you know the art of war and everything like that and he's doing it on a mass scale like we've probably never experienced before”
Passing
“it's kind of like you know know thyself first know yourself of course is is the classic thing the Sun Tzu and there are very few organizations that really understand their environment”
Passing
“well I hope so because like all my favorite management books are military books so it's like the art of war there's the colon Powell book my American Journey”

Portraits from Wikimedia Commons: Peter Attia, Jop van Velthuis / Wikimedia Commons (CC BY-SA 4.0); Lex Fridman, lexfridman / Wikimedia Commons (CC0); Aravind Srinivas, TechCrunch / Wikimedia Commons (CC BY 2.0).