Episode · EconTalk · 2021-12-13
Books mentioned on Frank Rose on Internet Narratives
Once it was The Shadow radio show; now it's the podcast Serial. Is every old storytelling medium new again?
Russ Roberts discussed The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose and The Sea We Swim In by Frank Rose. Frank Rose discussed Actual Minds, Possible Worlds by Jerome Seymour Bruner, Reality In Advertising by Rosser Reeves, Start with Why by Simon Sinek, and On the Origin of Stories by Brian Boyd.
Books mentioned, in the order they came up
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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose is a forward-thinking examination of how digital technology is transforming modern narratives, entertainment, and media consumption.
Discussed“he was here in october of 2011 long time ago discussing his book the art of immersion”
Where to get it
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The Sea We Swim In
Discussed“our topic for today is his new book the sea we swim in”
Where to get it
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Actual Minds, Possible Worlds
Discussed“and he wrote a book which was largely called actual minds possible worlds which was largely about the idea that stories constitute a distinct line of thought a distinct mode of thought”
Where to get it
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Reality In Advertising
Discussed“with rother reeves who was the head of the ted bates advertising agency at that time and wrote a book called reality and advertising in which he argued for the unique selling proposition”
Where to get it
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Start with Why
Start with Why by Simon Sinek is a widely influential business and leadership book that emphasizes the importance of establishing a clear sense of purpose before engaging in tactical execution.
Discussed“well you know it was over ten years ago that simon seneck had a i had a bestseller with uh that was called start with why”
Where to get it
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On the Origin of Stories
Discussed“and some years ago i think around 2009 he he um he published a book called on the origin of stories which is essentially a literary darwinist look at storytelling”
Where to get it
