Cover of Start with Why

Book · 2009 · Business & Economics

Start with Why

How Great Leaders Inspire Everyone to Take Action

by Simon Sinek · Recommended by 8 people on 7 podcasts

mentions
9
people
8
podcasts
7
episodes
9
recommendations
3

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My introduction to you was this book Start With Why and it hung on the walls of some of my offices around the world for a long time and then my employees would come in after reading the book and evangelize about it and come up in meetings and in discussions and in creative brainstorms.
Steven Bartlett · The Diary Of A CEO with Steven Bartlett · May 2022 Listen at 1:17

What they say about it

Grouped from 9 mentions
  • Discusses the popular book“start with why”
    4

The best things said about it

2 of 9 · every mention
Recommended
The book that made him famous and the talk that made him famous is called Start With Why.
Dave Ramsey The Ramsey Show · Apr 2026
Discussed
And start with why leaders elast your books you kind of you but you basically talk about what it what it takes to be a good leader.
Lex Fridman Lex Fridman Podcast · Mar 2020

Where and when it comes up

Mentions per year

Counted mentions by episode date. Our archive is deeper for recent years; 2026 so far.

How it comes up

Recommended means the speaker tells listeners to read it.

Most mentions, by podcast

7 shows

8 people who brought it up

Most recommendations first

Why people recommend it

Start with Why by Simon Sinek is a widely influential business and leadership book that emphasizes the importance of establishing a clear sense of purpose before engaging in tactical execution. The book has generated diverse reactions and discussions across numerous podcast platforms. Dave Ramsey recommended the work on The Ramsey Show to help callers find personal motivation and purpose, crediting it as the book and talk that propelled Sinek to fame. Jim Kwik also recommended the book on The Jordan Harbinger Show as part of his favorite selections for understanding motivation and success formulas. On On Purpose with Jay Shetty, Jay Shetty referenced the book when asking Sinek about the pressure of writing a successful follow-up bestseller. Steven Bartlett shared on The Diary Of A CEO that the book originally hung on his office walls and deeply influenced his employees, who frequently discussed it in brainstorms. Conversely, Jim Mullane offered a critical perspective on Modern Wisdom, arguing that the popular book can feel superficial and redundant, while Frank Rose and Reggie Yates briefly referenced it to illustrate principles of branding, leadership, and ego.

Every mention

9 counted mentions · 7 passing or ad reads below
Dave Ramsey The book that made him famous and the talk that made him famous is called Start With Why. 2
Recommended
“The book that made him famous and the talk that made him famous is called Start With Why.”
Recommended
“And you know, Simon Synynic's book start with why. Yeah. Start with why.”
Jim Kwik write and start with Y by simon Sinek 1
Recommended
“write and start with Y by simon Sinek”
Frank Rose well you know it was over ten years ago that simon seneck had a i had a bestseller with uh that was called… 1
Discussed
“well you know it was over ten years ago that simon seneck had a i had a bestseller with uh that was called start with why”
Jay Shetty Simon, you know, after I wrote Start with Y, how are you going to write a second book as popular as the first? 1
Discussed
“Simon, you know, after I wrote Start with Y, how are you going to write a second book as popular as the first?”
Jim Mullane and I think one of the books in hot-hot take here and I actually get a lot of flack on Instagram for this i… 1
Critiqued
“and I think one of the books in hot-hot take here and I actually get a lot of flack on Instagram for this is there's a book start with Y by simon Sinek it's widely popular in the book”
Lex Fridman and start with why leaders elast your books you kind of you but you basically talk about what it what it ta… 1
Discussed
“and start with why leaders elast your books you kind of you but you basically talk about what it what it takes to be a good leader”
Reggie Yates or you know uh start with why 1
Steven Bartlett Simon, my introduction to you was this book Start With Why and it hung on the walls of some of my offices a… 1
Discussed
“Simon, my introduction to you was this book Start With Why and it hung on the walls of some of my offices around the world for a long time and then my employees would come in after reading the book and evangelize about it and come up in meetings and in discussions and in creative brainstorms etc. over and over”

Also mentioned in the same episodes

Other mentions (7: passing, ad reads, own books)
Plugged
“I said, "The research that I'm doing has impacted me more than Start with Why?"”
Plugged
“I figured out how to help people find their why. Um, and I've written about it and I've spoken about it. Um, and so we're in beta right now where we're teach we have something called Y School”
Plugged
“Well, this is what happens when you learn to start with why.”
Plugged
“Yes, I can profoundly help you find purpose with Start With Why. I can help you build trust on a team with Leaders Eat Last.”
Plugged
“And I'm this back in the start with Y days. And I'm good at start with Y.”
Plugged
“It wasn't just the why. I also discovered um uh EMTT Rogers work on the law of diffusion of innovations which I did write about also in start with Y.”
Passing
“the following is a conversation with simon Sinek author of several books including start with why leaders eat last and his latest the infinite game”

Portraits from Wikimedia Commons: Dave Ramsey, Gage Skidmore / Wikimedia Commons (CC BY-SA 3.0); Lex Fridman, lexfridman / Wikimedia Commons (CC0); Jay Shetty, Steven Erle / Wikimedia Commons (CC BY-SA 4.0).