Cover of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Book · 2012 · Business & Economics

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

by Frank Rose · Recommended by 3 people on 2 podcasts

mentions
4
people
3
podcasts
2
episodes
2
recommendation
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That idea like there's a great book called The Art of immersion by Frank Rose who used to be at wired who says that the future of immersive storytelling.
Jason Silva · The Joe Rogan Experience · Apr 2013 Listen at 1:13:52

The best things said about it

2 of 4 · every mention
Discussed
He was here in october of 2011 long time ago discussing his book the art of immersion.
Russ Roberts EconTalk · Dec 2021
Discussed
When i wrote the art of immersion you know at that point virtual reality was still something that was you know remembered from the early 90s.
Frank Rose EconTalk · Dec 2021

Why people recommend it

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose is a forward-thinking examination of how digital technology is transforming modern narratives, entertainment, and media consumption. The book was highlighted by Jason Silva on The Joe Rogan Experience, where he praised the former Wired writer's insights into the future of immersive storytelling while discussing cutting-edge entertainment formats like 3D cinematic experiences. Years later, the author appeared as a guest on EconTalk, where host Russ Roberts welcomed him back by referencing his pioneering first book. During the conversation, Roberts and the author explored the underlying water motifs found across his literary projects. The author also reflected on the state of the industry at the time of publication, noting how virtual reality was still widely viewed as a remnant of early nineties technology when he first set out to document these digital revolutions. Together, these conversations showcased the book's prescient analysis of interactive media and shifting cultural storytelling paradigms.

Every mention

4 counted mentions
Jason Silva that idea like there's a great book called The Art of immersion by Frank Rose who used to be at wired who s… 1
Recommended
“that idea like there's a great book called The Art of immersion by Frank Rose who used to be at wired who says that the future of immersive storytelling”
Russ Roberts he was here in october of 2011 long time ago discussing his book the art of immersion 2
Discussed
“he was here in october of 2011 long time ago discussing his book the art of immersion”
Discussed
“your first book the art of immersion”
Frank Rose when i wrote the art of immersion you know at that point virtual reality was still something that was you k… 1
Discussed
“when i wrote the art of immersion you know at that point virtual reality was still something that was you know remembered from the early 90s”