Book · 2012 · Business & Economics
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Why people recommend it
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories is a non-fiction book by former Wired journalist Frank Rose that explores how digital technology and media are transforming narrative storytelling. Jason Silva mentioned this publication while appearing as a guest on The Joe Rogan Experience during episode 194 on April 10, 2013. While talking about immersive modern media experiences, such as the visual innovations seen in the film Avatar, Silva brought up the book to illustrate his points about changing media landscapes. He noted that there is a great book by Frank Rose, who used to work at Wired, and explained that the author discusses how the future of storytelling is shifting toward deeply immersive formats. Silva used the book's core ideas to support his broader conversation about how technology alters the way human beings consume narratives, advertising, and entertainment across multiple platforms.
Who recommended it
- Jason Silva Recommended
Jason Silva — 1 mention
“that idea like there's a great book called The Art of immersion by Frank Rose who used to be at wired who says that the future of immersive storytelling”