Book · 2014 · Consumer behavior
Hooked
- mentions
- 9
- people
- 3
- podcasts
- 3
- episodes
- 7
- recommendations
- 3
And like the way I think about it is this guy Nir Eyal who I think also listens podcast. He wrote this book called Hooked. and um Oh, he's a listener. That's cool. I I I've read that book. Yeah. And so he it's an awesome book.
What they say about it
- Left it in bathroom“left it in my father's bathroom”2
The best things said about it
If you've ever read this book go go read hooked by near IL uh have you guys ever heard of that book yeah I've read it actually it's a great book.
He ends up picking up the book learning about that habit loop and finally understanding the cue routine and reward that was causing him to smoke.
I came home from for Christmas and I left your first book, Hooked, in his bathroom.
Where and when it comes up
Mentions per year
How it comes up
Most mentions, by podcast
Why people recommend it
Hooked by Nir Eyal is a widely read business and psychology book that outlines how companies build habit-forming products by utilizing a cyclical framework known as the hook model. Shaan Puri enthusiastically recommended the book across multiple episodes of My First Million to startup founders and entrepreneurs, noting that it provides essential insights into user engagement, internet funnels, and growth strategies. Puri also observed in a later episode that Eyal originally refined the book's core concepts by giving live talks before putting pen to paper. Steven Bartlett discussed the book extensively on The Diary Of A CEO with Steven Bartlett, sharing a humorous and impactful personal story about accidentally leaving a copy of the book in his parents' bathroom. Bartlett recounted how his father picked up the volume, learned about the mechanics of the psychological habit loop involving cues, routines, and rewards, and ultimately used those insights to successfully quit smoking after years of trying. The book continues to be cited by creators and entrepreneurs as a definitive guide for understanding behavioral psychology in product development and daily life.
Every mention
Shaan Puri If you've ever read this book go go read hooked by near IL uh have you guys ever heard of that book yeah I'… 4
“Nir Eyal, same thing when he wrote his book Hooked. Same thing, he's like, 'I first was just giving a talk somewhere. To give the talk, I had to sharpen up my thoughts. By the end of that, I was like, [ __ ] there's something to this.'”
“If you've ever read this book go go read hooked by near IL uh have you guys ever heard of that book yeah I've read it actually it's a great book”
“And like the way I think about it is this guy Nir Eyal who I think also listens podcast. He wrote this book called Hooked. and um Oh, he's a listener. That's cool. I I I've read that book. Yeah. And so he it's an awesome book.”
“you should probably go and read like ryan hoover's book hooked near iowa or yeah ryan who was like the editor whatever sorry near or go and read”
Steven Bartlett I accidentally left the book somewhere which I had no intention of helping anyone but he took that book rea… 4
“I've told this story maybe once or twice before, but once upon a time I came home from for Christmas and I left your first book, Hooked, in his bathroom.”
“while I was reading that book I happened to stop off at home back in the southwest in Plymouth and I accidentally left it in my father's bathroom”
“and so he ends up picking up the book learning about that habit Loop and finally understanding the cue routine and reward that was causing him to smoke”
“I accidentally left the book somewhere which I had no intention of helping anyone but he took that book read it and to think an idea helped him to stop smoking”
Johann Hari And when I spoke to Nir Eyal, what I was trying to draw out was the disjunction between these two books, ri… 1
“And when I spoke to Nir Eyal, what I was trying to draw out was the disjunction between these two books, right? You've got Indistractable which says, 'This is a Push the [ __ ] button, it's an easy thing. You can do it.' And then you've got Hooked which is saying, 'Let's drive them crazy.'”
Also mentioned in the same episodes
Other mentions (2: passing, ad reads, own books)
“In my line of work, you know, I'm fairly controversial because I wrote 'Hooked: How to Build Habit-Forming Products' and then I wrote 'Indistractable: How to Control Your Attention and Choose Your Life.'”
“so, in in my line of work, you know, I I'm fairly controversial because I wrote Hooked: How to Build Habit-Forming Products, and then I wrote Indistractable about how to control your attention and choose your life.”