Episode · This Week in Startups · 2023-04-24
Jason Calacanis & Keith Peiris: books mentioned on This Week in Startups
Building generative AI for pitch decks with Tome CEO Keith Peiris | E1727
Tome CEO Keith Peiris joins Jason to demo Tome's AI-powered text-to-presentation platform (10:25). They discuss concerns about the pace of AI and the prevalence of 10x engineers (35:55), before Velocity Growth's Jen Bryan breaks down how to get started with paid ads (47:19).
Jason Calacanis discussed No Rules Rules: Netflix and the culture of reinvention by Reed Hastings and others. Jen Bryan recommended Jobs to Be Done by Anthony W. Ulwick, The Psychology of Persuasion by William Macpherson, Contagious by Priscilla Wald, and Everybody Writes by Ann Handley.
Books mentioned, in the order they came up
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No Rules Rules: Netflix and the culture of reinvention
No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer details the radical management philosophy and unconventional corporate culture behind Netflix.
Discussed“and they have a culture deck and then they have no rules rules which um Erin Mayer did she was also on the program I haven't had read Hastings yet but Patty McCord had hers and uh then Reid Hastings did one”
Where to get it
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Jobs to Be Done
Jobs to Be Done by Anthony W.
Recommended“jobs to be done is a fantastic book resource for looking at anything around the customer Journey knowing your customer tribe”
Where to get it
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The Psychology of Persuasion
The Psychology of Persuasion by William Macpherson is an insightful exploration of user behavior, underlying psychological principles, and the mechanics of influence.
Recommended“that book is fantastic for anything around the community side of things the psychology of persuasion is a fantastic understanding of user behavior and psychology and contagious biology and everyone writes are great resources”
Where to get it
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Contagious
Contagious by Priscilla Wald is an informative exploration of biological and cultural transmission that offers insights into how concepts spread and capture public attention.
Recommended“the psychology of persuasion is a fantastic understanding of user behavior and psychology and contagious biology and everyone writes are great resources for looking at making your products catchy understanding your copy”
Where to get it
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Everybody Writes
Everybody Writes by Ann Handley is a practical guide designed to help professionals improve their copywriting and content creation skills for the digital age.
Recommended“and contagious biology and everyone writes are great resources for looking at making your products catchy understanding your copy and all of that good stuff”
Where to get it
