Cover of Contagious

Book · 2008 · History

Contagious

Cultures, Carriers, and the Outbreak Narrative

by Priscilla Wald · Recommended by 1 person on 1 podcast

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The psychology of persuasion is a fantastic understanding of user behavior and psychology and contagious biology and everyone writes are great resources for looking at making your products catchy understanding your copy.
Jen Bryan · This Week in Startups · Apr 2023 Listen at 57:50

Why people recommend it

Contagious by Priscilla Wald is an informative exploration of biological and cultural transmission that offers insights into how concepts spread and capture public attention. Jen Bryan recommended the book on This Week in Startups, grouping it with other essential resources designed to help creators make their products catchy and memorable. Bryan explained that the publication serves as a great tool for understanding copywriting and product positioning, allowing teams to craft messages that resonate deeply with audiences and spread naturally. The discussion emphasized the value of studying contagious dynamics to enhance marketing efforts and ensure that brand messaging successfully connects with consumers.

Every mention

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Jen Bryan the psychology of persuasion is a fantastic understanding of user behavior and psychology and contagious bi… 1
Recommended
“the psychology of persuasion is a fantastic understanding of user behavior and psychology and contagious biology and everyone writes are great resources for looking at making your products catchy understanding your copy”

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