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Every book Jen Bryan recommended on podcasts
Jen Bryan appeared on an episode of This Week in Startups to discuss generative AI and pitch decks alongside Tome CEO Keith Peiris. During the conversation, Bryan recommended several books focused on customer journeys, user behavior, and copywriting. She highlighted Jobs to Be Done by Anthony W. Ulwick as a fantastic resource for understanding the customer journey and knowing a customer tribe. Bryan also praised The Psychology of Persuasion as an essential tool for understanding user behavior and psychology. In addition, she recommended Contagious and Ann Handley's Everybody Writes as valuable resources for making products catchy, understanding copywriting, and developing effective marketing and community strategies. Throughout the discussion, Bryan emphasized how these texts provide practical frameworks for founders and creators looking to improve their messaging, connect with audiences, and design products that resonate with users. Her recommendations offered listeners actionable insights into the intersection of psychology, customer research, and effective communication in business.
Books recommended by Jen Bryan
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Contagious
Contagious by Priscilla Wald is an informative exploration of biological and cultural transmission that offers insights into how concepts spread and capture public attention.
Recommended“the psychology of persuasion is a fantastic understanding of user behavior and psychology and contagious biology and everyone writes are great resources for looking at making your products catchy understanding your copy”
Where to get it
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Everybody Writes
Everybody Writes by Ann Handley is a practical guide designed to help professionals improve their copywriting and content creation skills for the digital age.
Recommended“and contagious biology and everyone writes are great resources for looking at making your products catchy understanding your copy and all of that good stuff”
Where to get it
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Jobs to Be Done
Jobs to Be Done by Anthony W.
Recommended“jobs to be done is a fantastic book resource for looking at anything around the customer Journey knowing your customer tribe”
Where to get it
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The Psychology of Persuasion
The Psychology of Persuasion by William Macpherson is an insightful exploration of user behavior, underlying psychological principles, and the mechanics of influence.
Recommended“that book is fantastic for anything around the community side of things the psychology of persuasion is a fantastic understanding of user behavior and psychology and contagious biology and everyone writes are great resources”
Where to get it
Appearances
| Episode | Podcast | Date | Books |
|---|---|---|---|
| Building generative AI for pitch decks with Tome CEO Keith Peiris | E1727 | This Week in Startups | 2023-04-24 | 4 |