Episode · Freakonomics Radio · 2014-04-03
Books mentioned on 161. How to Make People Quit Smoking
The war on cigarettes has been fairly successful in some places. But 1 billion humans still smoke -- so what comes next?
Steven D. Levitt discussed Superfreakonomics by Steven D. Levitt and others.
Books mentioned, in the order they came up
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Superfreakonomics
SuperFreakonomics by Steven D.
Discussed“The one thing I like best about it is that after we wrote Super Freakonomics, we said, let's just not write the same book over and over and over.”
Where to get it
Other mentions in this episode (3) — ad reads, self-promotion and passing references, never counted
Plugged Think Like a Freak
“The title of the book? Think Like a Freak. Okay. You got that right. That's something.”
Plugged Think Like a Freak
“You will also be hearing a lot of new podcasts based on our very favorite stories from Think Like a Freak.”
Plugged Think Like a Freak
“As we mentioned at the top of the show, Levitt and I are putting out a new book called Think Like a Freak on May 13th. And so why don't we do one of our Frequently Asked Questions episodes about it?”
