Book · 2025 · Business & Economics
The Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
- mentions
- 12
- people
- 5
- podcasts
- 4
- episodes
- 7
- critical mentions
- 0
So the luxury strategy which was part of our preparation for lvmh was reading this incredible book the luxury strategy which contains the 24 anti- laws of marketing.
What they say about it
- Preparation for LVMH“core part for both you and me in lvmh prep”2
- Anti-laws of marketing“contains the 24 anti- laws of marketing”2
- Awareness to ownership ratio“ratio of the number of people aware”2
The best things said about it
One of the ideas that stands out from that book is that when marketing a luxury product, you want the ratio of the number of people aware of something to those that actually have it to be as wide as possible.
First a book that i alluded to earlier in the episode the luxury strategy by jean noel caper and vincent bestien this book was a core part for both you and me in lvmh prep and it's so good.
So I read an amazing book, which like I did not expect to like, but someone recommended called luxury strategy. And it talked about the, basically the difference between marketing and luxury and everywhere else.
One of the ideas from that book that is just so amazing, it really sticks with me is you almost want to make it as hard as possible to buy the product, like make people go to weird places or go through weird processes.
Where and when it comes up
Most mentions, by podcast
5 people who brought it up
Why people recommend it
The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien is an analytical examination of the unique marketing and operational rules that govern high-end luxury brands. Ben Gilbert recommended the book on Acquired, noting that it served as a core foundational text for their deep-dive preparation on luxury conglomerates like LVMH and Hermès. Patrick O'Shaughnessy also recommended the book on Invest Like the Best and Business Breakdowns, highlighting a key marketing principle from its pages: that luxury products strive to maintain a wide ratio between the number of people who are aware of the brand and the number of people who actually own the items. Kevin Rose and Ramit Sethi also discussed and recommended the book during their respective podcast appearances when exploring brand positioning and luxury market dynamics. David Rosenthal and Ben Gilbert frequently referenced specific tenets from the book during subsequent episodes of Acquired, using its framework to explain historical timelines, corporate policies against consultants, and marketing laws regarding pricing strategies. The book is widely regarded by podcasters as an indispensable guide for anyone seeking to understand the counterintuitive economics of exclusivity.
Every mention
Patrick O'Shaughnessy i remember reading this called luxury strategy which i recommend anyone interested in this topic and one of… 5
“I remember reading this called luxury strategy, which I recommend anyone interested in this topic. And one of the ideas that stands out from that book is that when marketing a luxury product, you want the ratio of the number of people aware of something to those that actually have it to be as wide as possible.”
“i remember reading this called luxury strategy which i recommend anyone interested in this topic and one of the ideas that stands out from that book is that when marketing a luxury product you want the ratio of the number of people aware of something”
“So I read an amazing book, which like I did not expect to like, but someone recommended called luxury strategy. And it talked about the, basically the difference between marketing and luxury and everywhere else.”
“So in your book and also in the luxury strategy book, there's this notion of tradition being one end of the spectrum. That's really important, non-changing aspects of the brand, but this need to evolve”
“One of the ideas from that book that is just so amazing, it really sticks with me is you almost want to make it as hard as possible to buy the product, like make people go to weird places or go through weird processes.”
Ben Gilbert first a book that i alluded to earlier in the episode the luxury strategy by jean noel caper and vincent be… 3
“well if you read the luxury strategy which is great book that we've referenced many times on acquired they start back 50,000 years ago”
“so the luxury strategy which was part of our preparation for lvmh was reading this incredible book the luxury strategy which contains the 24 anti- laws of marketing”
“first a book that i alluded to earlier in the episode the luxury strategy by jean noel caper and vincent bestien this book was a core part for both you and me in lvmh prep and it's so good”
Kevin Rose Have you read the book The Luxury Strategy? 1
“Have you read the book The Luxury Strategy?”
Ramit Sethi So, one of them is called The Luxury Strategy. 1
“So, one of them is called The Luxury Strategy.”
David Rosenthal I mean this is enshrined in the luxury strategy as anti-law of marketing number 19 2
“I mean this is enshrined in the luxury strategy as anti-law of marketing number 19”
“I was just laughing as you were talking about veling Goods there and I whipped out my copy of the luxury strategy and flipped to antiw marketing number 13”