Episode · Invest Like the Best · 2025-09-26

Books mentioned on Rolex: Timeless Excellence - (Invest Like the Best, CLASSICS)

1 book · With Ben Clymer · Listen

Welcome to this classic episode. Classics are my favorite episodes from the past 10 years, published once a month.

Patrick O'Shaughnessy discussed The Luxury Strategy by Jean-Noël Kapferer and others.

Books mentioned, in the order they came up

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1. 

   The Luxury Strategy

   Jean-Noël Kapferer; Vincent Bastien · at 12:41

   The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien is an analytical examination of the unique marketing and operational rules that govern high-end luxury brands.

   Discussed

   “I remember reading this called luxury strategy, which I recommend anyone interested in this topic. And one of the ideas that stands out from that book is that when marketing a luxury product, you want the ratio of the number of people aware of something to those that actually have it to be as wide as possible.”

   Patrick O'Shaughnessy Rolex: Timeless Excellence - (Invest Like the Best, CLASSICS) 2025-09-26 ▶ Play 12:41

   Where to get it

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