Episode · Invest Like the Best · 2023-06-06

Books mentioned on Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]

1 book · With Ben Clymer · Listen

Today, we are running a special episode from our show Business Breakdowns. In this conversation, Ben Clymer does an incredible job breaking down what makes Rolex so special.

Patrick O'Shaughnessy recommended The Luxury Strategy by Jean-Noël Kapferer and others.

Books mentioned, in the order they came up

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1. 

   The Luxury Strategy

   Jean-Noël Kapferer; Vincent Bastien · at 10:53

   The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien is an analytical examination of the unique marketing and operational rules that govern high-end luxury brands.

   Recommended

   “i remember reading this called luxury strategy which i recommend anyone interested in this topic and one of the ideas that stands out from that book is that when marketing a luxury product you want the ratio of the number of people aware of something”

   Patrick O'Shaughnessy Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode] 2023-06-06 ▶ Play 10:53

   Where to get it

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