Episode · Lenny's Podcast · 2024-09-19
Lenny Rachitsky & Eli Schwartz: books mentioned on Lenny's Podcast
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale.
Eli Schwartz recommended Small Data by Martin Lindstrom, Start with Why by Simon Sinek, Million Dollar Consulting by Alan Weiss, and How to Stop Caring what Others Think for Real by Shona Schwartz.
Books mentioned, in the order they came up
-
Small Data
Recommended“so there's a book called small data by I think Martin Lindstrom pronouncing his name right where he talks about understanding people and understanding how people buy and digs into that entire process”
Where to get it
-
Start with Why
Recommended“the uh Simon s next start with why again same idea really understand what a product a business is supposed to be doing to understand users for growth”
Where to get it
-
Million Dollar Consulting
Recommended“this is specifically for growth advisors and not necessarily for PMS but million dooll consultant it's a a book I read recommended actually by Ethan Smith many years ago fascinating book on how to build a brand and become a growth adviser”
Where to get it
-
How to Stop Caring what Others Think for Real
Recommended“and then the last book that I'd be remiss and not recommending is my wife's book which is how to stop caring what others think for real so it is a book for precisely that understanding your own successes not worry about what other people about you”
Where to get it
Other mentions in this episode (3) — ad reads, self-promotion and passing references, never counted
Passing Product-Led SEO
“he's also the author of product let SEO and has a very refreshing take on how to think about SEO and win at SEO”
Plugged Product-Led SEO
“so like in in my book I talk about one of the earlier stories I had of this where I worked with a company we I worked with I was hired by the CMO and we built out a great plan and then we go to the CEO who brings in the CTO to discuss our plan”
Plugged Product-Led SEO
“two final questions where can folks find you if they want to reach out to work with you also check out your book and finally how can listeners be useful to you so you can find me on LinkedIn so search Eli Schwarz uh and you should definitely look for my book”