Book · 2016 · Business & Economics
Pre-Suasion
A Revolutionary Way to Influence and Persuade
Why people recommend it
Pre-Suasion by Robert Cialdini is a psychology book that explores how the moments immediately before a message is delivered can drastically influence its persuasiveness and impact. On the June 28, 2018 episode of Modern Wisdom titled How To Raise Your Profile, Manage Your Reputation and Get Noticed - Warren Cass, guest Warren Cass recommended the publication to listeners. Cass described the title as Robert Cialdini's follow-up book to his classic work on the psychology of persuasion, noting that the new publication seemed to be heavily touted and discussed at the time. The recommendation highlighted the ongoing relevance of behavioral psychology in professional settings, modern marketing, and reputation management. Cass encouraged the audience to look into the strategies outlined in the text for improving communication effectiveness and understanding how human attention and influence operate in everyday interactions.
Who recommended it
- Warren Cass Recommended
Warren Cass — 1 mention
“have a look at charlie knees follow up book two to psychology persuasion which is called pre suasion preservation seems pretty heavily touted at the moment”