Episode · This Week in Startups · 2021-05-15
Jason Calacanis, Rahul Vohra & Jesse Venticique: books mentioned on This Week in Startups
Product | Scaling Your Startup S2 E5 with Superhuman's Rahul Vohra & Fitbod's Jesse Venticique | E1214
This episode reveals the product strategies of two of Jason's high-performing portfolio companies, Superhuman & Fitbod.
Jesse Venticique discussed Hooked by Nir Eyal and The 4 Disciplines of Execution by Chris McChesney and others.
Books mentioned, in the order they came up
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Hooked
Hooked by Nir Eyal is a practical framework for product designers and entrepreneurs on how to build habit-forming technology by understanding user psychology and engagement loops.
Discussed“fitbot's product design was inspired by the author nir ial and his 2013 book hooked which outlines a framework for habit creation and near describes four phases in his framework the trigger action investment and reward”
Where to get it
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The 4 Disciplines of Execution
Discussed“at fitbod we were heavily influenced by this book called 40x the four disciplines of execution and in that book they make a distinction between lag measures and lead measures”
Where to get it

