Mentioned in Podcasts

Episode · a16z Podcast · 2019-01-02

Books mentioned on a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products

1 book · With Nir Eyal, Ryan Hoover · Watch on YouTube

Mentioned: Hooked by Nir Eyal.

Books mentioned, in the order they came up

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  1. Hooked

    Nir Eyal · at 0:55 · mentioned 4 times

    Hooked by Nir Eyal is a practical framework for product designers and entrepreneurs on how to build habit-forming technology by understanding user psychology and engagement loops.

    Discussed
    “so we want to get into hooked and and before we sort of dig into the book and what you guys you know uncovered how is it that you two even met and embarked on this project together”
    Speaker a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for H… 2019-01-02 Listen at 0:55
    Where to get it
    AmazonListen on Audible
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Passing Hooked
“who they're clutching the galleys of their new book hooked how to build habit-forming products and Ryan had actually never seen it and so he was just complimenting the nice color of yellow on the cover”
Speaker a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for H… 2019-01-02 Listen at 0:04
Passing Hooked
“NIR and Ryan thanks so much for coming in the book is hooked how to build habit-forming products and it's coming out into the world November 4th”
Speaker a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for H… 2019-01-02 Listen at 19:43
Link to this list from the episode’s show notes

For the whole show, see the a16z Podcast page.