Cover of blue ocean strategy

Book · 2004

blue ocean strategy

by Unknown · Recommended by 5 people on 4 podcasts

mentions
5
people
5
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4
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5
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3

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So, there's a book called the the blue ocean strategy I would also recommend that people read in combination with this chapter from the 22 immutable laws of marketing, the law of category.
Tim Ferriss · My First Million · Apr 2024 Listen at 39:34

The best things said about it

4 of 5 · every mention
Recommended
One of my favorite books i think i have it up here is a blue ocean strategy and essentially the premise is a red ocean is where there's competition.
Ryan Holiday The Daily Stoic · May 2021
Recommended
Blue Ocean strategy some will say is the greatest marketing book ever written. if you've never read it you have to read it that sold five and a half million copies and it's known as a top 10 best business books of all time I expect everybody that works for me to read this book phenomenal book.
Patrick Bet-David The Megyn Kelly Show · May 2023
Discussed
I think of red oceans from the the book called Blue Ocean Strategy as very competitive, hyper competitive horrible markets where it's like a race to the bottom.
Steven Bartlett The Diary Of A CEO with Steven Bartlett · Mar 2026
Discussed
And so I was coming off a big high and I thought about I read a book called the blue ocean strategy.
Hayes Barnard My First Million · Aug 2025

Where and when it comes up

5 people who brought it up

Most recommendations first

Why people recommend it

Blue Ocean Strategy is a prominent business and marketing framework that guides companies on how to create uncontested market space rather than competing in overcrowded industries. On My First Million, Tim Ferriss recommended reading the book alongside the marketing principles found in The 22 Immutable Laws of Marketing. Patrick Bet-David similarly championed the title on The Megyn Kelly Show, declaring it one of the greatest and most influential business books ever written, and noting that he requires everyone on his team to read its pages. Ryan Holiday discussed the core premise of the book on The Daily Stoic, contrasting the concept of a bloody, hyper-competitive red ocean against peaceful, unique market creation. Steven Bartlett brought up the same red ocean framework on The Diary Of A CEO with Steven Bartlett to describe punishing, race-to-the-bottom business environments. Additionally, Hayes Barnard mentioned encountering the text on My First Million when describing a pivotal moment of strategic pivot and partnership building in his own professional journey. Across multiple business and philosophy podcasts, the book remains a foundational text for entrepreneurial strategy.

Every mention

5 counted mentions
Patrick Bet-David Blue Ocean strategy some will say is the greatest marketing book ever written. if you've never read it you… 1
Recommended
“Blue Ocean strategy some will say is the greatest marketing book ever written. if you've never read it you have to read it that sold five and a half million copies and it's known as a top 10 best business books of all time I expect everybody that works for me to read this book phenomenal book”
Ryan Holiday one of my favorite books i think i have it up here is a blue ocean strategy and essentially the premise is… 1
Recommended
“one of my favorite books i think i have it up here is a blue ocean strategy and essentially the premise is a red ocean is where there's competition”
Tim Ferriss So, there's a book called the the blue ocean strategy I would also recommend that people read in combinatio… 1
Recommended
“So, there's a book called the the blue ocean strategy I would also recommend that people read in combination with this chapter from the 22 immutable laws of marketing, the law of category.”
Hayes Barnard And so I was coming off a big high and I thought about I read a book called the blue ocean strategy. 1
Discussed
“And so I was coming off a big high and I thought about I read a book called the blue ocean strategy.”
Steven Bartlett I think of red oceans from the the book called Blue Ocean Strategy as very competitive, hyper competitive h… 1
Discussed
“I think of red oceans from the the book called Blue Ocean Strategy as very competitive, hyper competitive horrible markets where it's like a race to the bottom.”

Also mentioned in the same episodes

Portraits from Wikimedia Commons: Tim Ferriss, Mukhatir at English Wikipedia / Wikimedia Commons (CC BY-SA 3.0); Ryan Holiday, Luiz Berengue / Wikimedia Commons (CC BY-SA 2.0); Patrick Bet-David, Gage Skidmore / Wikimedia Commons (CC BY-SA 3.0).