Episode · Lenny's Podcast · 2023-08-24
Lenny Rachitsky & Bob Moesta: books mentioned on Lenny's Podcast (Aug 2023)
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable, impactful experiments — Bob Mo
Bob Moesta recommended Never Split the Difference by Chris Voss and others, Shape Up by Ryan Singer, and The End of Average by Todd Rose, and discussed Competing Against Luck by Clayton M. Christensen and others.
Books mentioned, in the order they came up
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Never Split the Difference
Recommended“I'd tell you is go read uh never split the difference by Chris Boss like I started to write a book around basically techniques that I learned back in the 80s and 90s around this and he his book is amazing around it”
Where to get it
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Competing Against Luck
Discussed“and ultimately we turned it into a method so like if you look at competing against luck it was written with taty Hall and Karen Dylan and uh Dave Duncan but I was I I helped on that book uh for 16 months”
Where to get it
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Shape Up
Recommended“what are two or three books that you've recommended most to other people Shape Up by Ryan Singer it's phenomenal the other book”
Where to get it
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The End of Average
Recommended“I would say is end of average by Todd Rose I listen listen to it every single year I get something out of it every single year I've been listening to it for probably eight or 10 years”
Where to get it
Other mentions in this episode (5) — ad reads, self-promotion and passing references, never counted
Plugged Demand-Side Sales 101
“and so I wrote a book called demands Side sales that that basically took the premise of like stop to sell people and just help them make progress help them buy”
Plugged Demand-Side Sales 101
“I have a company called scribe media and what we do is we frame first thing we do is we look for what are the struggling moments the book is going to address what struggling moments do people have”
Passing The Gift of Dyslexia
“and so this was this is what happens by the way being this is The Gift of Dyslexia is I'm not an a student and so most a students don't start until they know the answer”
Plugged Demand-Side Sales 101
“if someone wanted to start actually following through on this which book would you recommend they start with to help them understand how to apply your approach I would have them read demands Side sales”
Plugged Learning to Build
“and these are paintings of my mentors and they're above me but uh Dr Deming clay uh Dr taguchi and Dr Willie Moore I wrote about them in a book called learning to build and and the five skills that they taught me”