Episode · Invest Like the Best · 2020-05-26
Patrick O'Shaughnessy & Shishir Mehrotra: books mentioned on Invest Like the Best #175
Shishir Mehrotra – The Art and Science of the Bundle - [Invest Like the Best, EP.175]
My guest today is Shishir Mehrotra and the topic of our conversation is the bundle: offering access to multiple products, services, or providers for a single bundled price. This topic is full of incorrect pre-conceived notions, and as it turns out, the bundle is one of the most powerful ideas in business.
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Passing Trillion-dollar Coach
“There's a book written about him recently called Trillion Dollar Coach. He was one of my very early coaches when I started my first company, Centrada.”