Episode · Conversations with Tyler · 2023-05-31
Books mentioned on Seth Godin on Marketing, Meaning, and the Bibs We Wear
On good days, Seth Godin thinks about all the progress we're making on climate change. On bad days, he thinks about the problem of racing bibs.
Books mentioned, in the order they came up
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Canción Del líder / the Song of Significance
Discussed“So, the story behind your new book, The Song of Significance, what was the anthropological reasoning you went through as to why the world needs this book now?”
Where to get it
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The Princess Bride
William Goldman's classic fantasy novel tells the romantic and adventurous story of Buttercup and Westley, filled with unforgettable characters, sword fights, and giants.
Discussed“A story isn't always the Princess Bride. A story isn't always once upon a time.”
Where to get it
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Harry Potter and the Philosopher's Stone
J.K.
Discussed“The later Harry Potter novels, they're very long. They're in a sense ads for the sequel in addition to everything else.”
Where to get it
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Just Kids
Patti Smith's acclaimed memoir Just Kids chronicles her vibrant, bohemian youth in New York City alongside the photographer Robert Mapplethorpe during the late sixties and seventies.
Recommended“The best audio book ever recorded is Just Kids by Patti Smith.”
Where to get it
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The thrill of the grill
The Thrill of the Grill by Chris Schlesinger and John Willoughby is a popular cookbook focused on outdoor cooking, bold flavors, and grilling techniques.
Recommended“Um so for me, cooking changed when my wife uh got me a cooking class with Chris Schlesinger who wrote the book Thrill of the Grill.”
Where to get it
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Think Like a Chef
Think Like a Chef by Tom Colicchio is a culinary guide that teaches home cooks how to master techniques and flavor profiles rather than merely following rigid recipes.
Recommended“But after that I bought a few foundational books, Think Like a Chef, some books from Alice Waters, uh Daniel Leader's groundbreaking books on baking.”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
“And that's what the book is about, significance, the search for meaning.”
“Um for a long time my best dish was my crispy tofu, which I put in the footnotes of my book Survival Is Not Enough cuz I needed the world to know about my crispy tofu recipe.”




