Episode · Acquired · 2023-03-29
David Senra on Acquired: books mentioned
Sessions: David Senra (Founders Podcast)
ACQ Sessions returns with David Senra of the Founders Podcast. David is one of our very favorite people in the world — it’s impossible to spend an hour (or 3!
David Senra recommended Scientific Advertising by Claude Hopkins, and discussed Creative Selection by Ken Kocienda and The tao of Charlie Munger by David Clark.
Books mentioned, in the order they came up
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Creative Selection
Creative Selection by Ken Kocienda is an insider's account of software development and iterative design at Apple, written by a former engineer who worked closely on foundational interface technologies.
Discussed“did you guys ever read Ken cosianda's book creative selection”
Where to get it
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Scientific Advertising
Scientific Advertising by Claude Hopkins is a foundational business and marketing text from the early twentieth century that outlines fundamental principles of direct-response marketing, consumer psychology, and accountability in advertising.
Recommended“also a good Founders episode yes he's excellent that that that um that book scientific advertising sold like eight or ten million copies”
Where to get it
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The tao of Charlie Munger
The Tao of Charlie Munger by David Clark is a curated collection of succinct quotes and foundational wisdom from the legendary investor and business partner of Warren Buffett.
Discussed“just reread you guys read The Tao of Charlie Munger”
Where to get it
