Why people recommend it
Creative Selection by Ken Kocienda offers a behind-the-scenes look at the engineering and design culture inside Apple through the firsthand experiences of a veteran software engineer. Dan Kokotov discussed the book on the Lex Fridman Podcast, praising it because, unlike standard business books that focus heavily on high-level executive behavior, it vividly portrays the actual daily life and creative process of an Apple employee. Host Lex Fridman also brought up the work during the conversation to explore Apple's distinctive engineering culture and its reliance on small, focused teams. Later, David Senra mentioned the book during an episode of Acquired, asking his co-hosts Ben and David if they had read Ken Kocienda's insightful account of Apple's interface design. Together, these podcast appearances highlight the book as an essential resource for understanding how groundbreaking technology products are meticulously crafted through iterative testing, collaboration, and a relentless dedication to simplicity and user experience.
Who recommended it
- David Senra Discussed
- Lex Fridman Recommended
- Dan Kokotov Recommended
David Senra — 1 mention
“did you guys ever read Ken cosianda's book creative selection”
Lex Fridman — 1 mention
“you as an engineer like there's that book uh creative selection i don't know if you read it by a apple engineer named ken cocienda”
Dan Kokotov — 1 mention
“there's that book uh creative selection I don't know if you read it by a apple engineer named ken cocienda it's kind of a great book actually because unlike most of these business books where it's you know here's how steve job ran the company it's more like here's how life was like for me you know an engineer here”