Book · 2018 · Inc Apple Computer
Creative Selection
Creative Selection by Ken Kocienda has been mentioned in 9 episodes across 6 podcasts (7 episodes recommend it and 2 episodes discuss it), through . Most frequently brought up by David Senra (5 episodes), Lenny Rachitsky (2 episodes) and Dan Kokotov (1 episode) on Invest Like the Best (3 episodes), Lenny's Podcast (2 episodes) and Acquired (1 episode).
- episodes
- 9
- podcasts
- 6
- people
- 5
- episodes recommend it
- 7
There's this great book that I I'd I've read three times. I think every single entrepreneur on the planet should read it. It's called Creative Selection. It is written by Ken Kocienda.
Questions about Creative Selection by Ken Kocienda
Who recommends Creative Selection by Ken Kocienda on podcasts?
David Senra (4 episodes), Lenny Rachitsky (1 episode), Dan Kokotov (1 episode), Keith Rabois (1 episode) and Lex Fridman (1 episode) have recommended Creative Selection by Ken Kocienda on podcasts. In all, 5 people brought it up across 6 podcasts.
Which podcasts mention Creative Selection the most?
Invest Like the Best (3 episodes), Lenny's Podcast (2 episodes), Acquired (1 episode), David Senra (1 episode) and Lex Fridman Podcast (1 episode), among 6 podcasts in all.
Is Creative Selection recommended, or only discussed?
Creative Selection by Ken Kocienda was recommended in 7 episodes and discussed without a recommendation in 2 episodes, as of 2025-09-28.
What do people say about Creative Selection?
David Senra on My First Million (2025-04-17): "There's this great book that I I'd I've read three times. I think every single entrepreneur on the planet should read it. It's called Creative Selection. It is written by Ken Kocienda."
When was Creative Selection last mentioned on a podcast?
Creative Selection by Ken Kocienda was last recommended on David Senra by David Senra on 2025-09-28.
What they say about it
- Read multiple times“read three times”2
- About Apple and iPhone development“early days of the iPhone”2
- Authored by Ken Kocienda“by Ken Kocienda”2
The best things said about it
One's in this book called Creative Selection, which is excellent. I read three times. It's from this guy named Ken Kocienda.
There's a great recent book called Creative Selection that I highly recommend people read. It conveys how Apple works in a way that's specific enough that I think most other books haven't been able to capture.
Keith Rabois Invest Like the Best · Dec 2018 There's that book uh creative selection I don't know if you read it by a apple engineer named ken cocienda it's kind of a great book actually because unlike most of these business books where it's you know here's how steve job ran the company it's more like here's how life was like for me you know an engineer here.
There's a great book by Ken Kocienda called Creative Selection.
Where and when it comes up
Most episodes, by podcast
5 people who brought it up
Why people recommend it
Creative Selection by Ken Kocienda is an insider account of the software design and engineering culture at Apple during the development of groundbreaking products like the iPhone. On David Senra, David Senra recommended the book after reading it multiple times, highlighting its insights into Apple's product design process. On My First Million, Senra strongly urged every entrepreneur to read it to understand iterative design and product quality obsession. On Invest Like the Best, Senra and Keith Rabois both praised the text, with Rabois noting that it uniquely captures how Apple operates in a specific and actionable way for technology and startup professionals. Additionally, on Lex Fridman Podcast, Dan Kokotov and Lex Fridman discussed the book as a rare engineering-focused business memoir that reveals what daily life and problem-solving were actually like inside Apple, departing from traditional management overviews. Lenny Rachitsky also mentioned the book on Lenny's Podcast while discussing early iPhone development and the meticulous product taste required for success. Across multiple podcasts, speakers emphasized how Kocienda's personal narratives, including his software demonstrations to Steve Jobs, vividly illustrate the principles of elite craftsmanship, rigorous testing, rapid iteration, and high standards that defined Apple's most innovative era under visionary leadership.
Every mention
David Senra There's this great book that I I'd I've read three times. I think every single entrepreneur on the planet s… 5
“One's in this book called, "Creative Selection," which is excellent. I read three times. It's from this guy named Ken Kocienda”
“There's this great book that I I'd I've read three times. I think every single entrepreneur on the planet should read it. It's called Creative Selection. It is written by Ken Kocienda.”
“There's a great book by Ken Kosienda called Creative Selection. He demoed to Steve Jobs, said the same thing. He goes, listen, Steve was at the center of all circles in Apple.”
“There's a great book by Ken Kosienda called Creative Selection. He demoed to Steve Jobs, said the same thing. He goes, listen, Steve was at the center of all circles in Apple.”
“did you guys ever read Ken cosianda's book creative selection”
Lenny Rachitsky I actually think you know there's a lot there's a focus it's called like creative selection I forget the ex… 2
“I actually think you know there's a lot there's a focus it's called like creative selection I forget the exact name of it about uh some of the early like iPhone development games at Apple and working with two jobs there”
“there's a great book that you've probably read or in your community i believe it's called creative selection by ken cocienda about the early days of the iphone and i think project purple or something like that”
Dan Kokotov there's that book uh creative selection I don't know if you read it by a apple engineer named ken cocienda… 1
“there's that book uh creative selection I don't know if you read it by a apple engineer named ken cocienda it's kind of a great book actually because unlike most of these business books where it's you know here's how steve job ran the company it's more like here's how life was like for me you know an engineer here”
Keith Rabois There's a great recent book called Creative Selection that I highly recommend people read. It conveys how A… 1
“There's a great recent book called Creative Selection that I highly recommend people read. It conveys how Apple works in a way that's specific enough that I think most other books haven't been able to capture.”
Lex Fridman you as an engineer like there's that book uh creative selection i don't know if you read it by a apple engi… 1
“you as an engineer like there's that book uh creative selection i don't know if you read it by a apple engineer named ken cocienda”
Other mentions (1: passing, ad reads, own books)
“he's a legendary design guy who was crucial in Apple's design process and wrote a long book about creativity and I guess he's with Humane”