Book · 2016 · Business & Economics
Small Data
The Tiny Clues That Uncover Huge Trends
Small Data by Martin Lindstrom has been mentioned in 2 episodes across 1 podcast (2 episodes recommend it and 0 episodes discuss it), through . Most frequently brought up by Eli Schwartz (1 episode) and Vikrama Dhiman (1 episode) on Lenny's Podcast (2 episodes).
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So there's a book called small data by I think Martin Lindstrom pronouncing his name right where he talks about understanding people and understanding how people buy and digs into that entire process.
The best things said about it
The first book is a book which I feel is not quoted enough in product management community is a book called small data by Martin Lindstrom.
Why people recommend it
Small Data by Martin Lindstrom explores the subtle, often overlooked clues in human behavior that reveal deeply held desires and drive consumer purchasing decisions. On Lenny's Podcast, Eli Schwartz recommended the book as an insightful resource for understanding people and diving deep into the intricate psychology of how and why customers buy. During another episode of Lenny's Podcast, Vikrama Dhiman similarly praised the book, noting that it is quoted far too infrequently within the product management community. Dhiman highlighted how the author meticulously gathered minute behavioral observations to build successful, resonant brand campaigns. Both speakers underscored the value of looking past massive aggregate metrics to focus on the microscopic details of everyday life that truly influence consumer choices. Small Data challenges product builders and marketers to step away from traditional dashboards and instead observe human habits directly in the wild. Through these thoughtful podcast recommendations, Lindstrom's work emerges as a vital reminder that empathy and acute observation remain powerful tools for unlocking authentic consumer insights and driving meaningful product innovation.
Every mention
Eli Schwartz so there's a book called small data by I think Martin Lindstrom pronouncing his name right where he talks a… 1
“so there's a book called small data by I think Martin Lindstrom pronouncing his name right where he talks about understanding people and understanding how people buy and digs into that entire process”
Vikrama Dhiman The first book is a book which I feel is not quoted enough in product management community is a book called… 1
“The first book is a book which I feel is not quoted enough in product management community is a book called small data by Martin Lindstrom.”