Episode · Lenny's Podcast · 2025-07-27
Lenny Rachitsky & Madhavan Ramanujam: books mentioned on Lenny's Podcast (Jul 2025)
Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam
Madhavan Ramanujam is the world’s foremost expert on pricing and monetization strategy. As managing partner at Simon-Kucher, he helped over 250 companies, including 30 unicorns, architect their pricing strategies.
Lenny Rachitsky recommended Scaling Innovation by Madhavan Ramanujam and others, and discussed Monetizing Innovation by Madhavan Ramanujam and others. Madhavan Ramanujam recommended The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases by Alexander Osterwalder and others, Thinking, Fast and Slow by Daniel Kahneman, and Contagious by Jonah Berger.
Books mentioned, in the order they came up
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Scaling Innovation
Recommended“And now he's back with a new book, a sequel called Scaling Innovation, which teaches you how to architect your business for long-term profitable growth.”
Where to get it
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Monetizing Innovation
Discussed“Why did you decide to write another book and what is the difference between scaling innovation which is the name of this book and monetizing innovation is the name of their first book.”
Where to get it
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The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases
Recommended“two or three books that you find yourself recommending most to other people the first one that comes to mind is Business Model Canvas by Alex Ostraaler is a classic and one of my favorite books”
Where to get it
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Thinking, Fast and Slow
Recommended“I like this book uh thinking fast thinking slow. I think that's also a classic because again uh you know there's always a human element to things and understanding the customer psychology is important”
Where to get it
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Contagious
Recommended“And probably the third one that I recommend is a book uh called Contagious by Jonah Burgerer. Uh I love that. he was in the PhD program at Stanford um in marketing and he actually wrote this book on how to make messages viral”
Where to get it
Other mentions in this episode (8) — ad reads, self-promotion and passing references, never counted
Passing Monetizing Innovation
“He's also the author of the book on pricing called Monetizing Innovation.”
“And here's the other fun fact uh probably I'm geeking out too much but when I counted the number of axioms there were 42 axioms. Uh so and I didn't try to make this up and if you're Hitchhiker's fan then you know that's the answer to everything.”
Plugged Scaling Innovation
“and like really developing that mindset of being a true profitable growth architect and that is the main takeaway that I have for people and if you are not in that mindset already there's a book for you I'll point them to it”
Plugged Monetizing Innovation
“I think uh just uh Google for monetizing innovation and scaling innovation. You'll probably land in a lot of pages.”
Plugged Scaling Innovation
“I think uh just uh Google for monetizing innovation and scaling innovation. You'll probably land in a lot of pages.”
Plugged Scaling Innovation
“Um and yeah, I mean uh if you like the book uh please do leave a review on Amazon.”
Passing Monetizing Innovation
“And I'm really thankful for also the support that I got over the years from founder community, from the venture community, for monetizing innovation.”
Plugged Scaling Innovation
“Uh so there's also probably uh in equal measure if you're excited about scaling innovation uh I would love for you to talk about the book.”