Episode · Behind the Bastards · 2019-07-25
Books mentioned on Part Two: Edward Bernays: The Founding Father of Lies
In part two, Robert is joined again by Jamie Loftus to continue discussing Edward Bernays, a pioneer in public relations, propaganda and lying. Learn more about your ad-choices at https://www.
Robert Evans recommended The Father of Spin by Larry Tye, and discussed Propaganda by Edward L. Bernays, Crystallizing public opinion by Edward L. Bernays and others, and Public opinion by Walter Lippmann.
Books mentioned, in the order they came up
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Propaganda
Propaganda is a foundational 1928 text by Edward L.
Discussed“So he started writing books. Propaganda in 1928, which was about well, you know, propaganda. Yeah. Uh this this quote from the book is telling about how Bernese's ideology developed.”
Where to get it
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Crystallizing public opinion
Crystallizing public opinion by Edward L.
Discussed“In 1933, he published what would become his most influential work, crystallizing public opinion. His focus in this book was on what he called the engineering of consent.”
Where to get it
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Public opinion
Public opinion by Walter Lippmann is a foundational sociological and political text that examines how mass media, stereotypes, and institutional structures shape collective thought and democratic governance.
Discussed“Years before, an academic named Walter Lipman had published a book called Public Opinion. According to an article I found in the International Journal of Communication, quote, "What Bernese represents as a friendly reading of public opinion in his own quickly crafted sequel to Litman's book”
Where to get it
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The Father of Spin
The Father of Spin by Larry Tye is a biographical work examining the life and career of Edward Bernays, the pioneer of public relations and modern corporate propaganda.
Recommended“The book The Father of Spin is a is a a fine book if you want to learn more about the guy. Um, but I feel like this is uh enough to know about Edward Bernese.”
Where to get it
