Book · 1923 · Public opinion
Crystallizing public opinion
- mentions
- 6
- people
- 3
- podcasts
- 4
- episodes
- 4
- recommendation
- 1
Bernay wanted to be regarded as a great and serious thinker and the only way to do that was to publish a book and make sure everyone knew how smart he was. What Bernay did with crystallizing public opinion was the propaganda equivalent of f figuring out how to build an atom bomb with household materials.
What they say about it
- Discusses as influential work“most influential work”2
The best things said about it
I like to recommend for anybody who hasn't read him before checking out Crystallizing Public Opinion.
In 1933, he published what would become his most influential work, Crystallizing Public Opinion. His focus in this book was on what he called the engineering of consent.
His best-selling book that he wrote about all of this is called Crystallizing Public Opinion.
Where and when it comes up
Most mentions, by podcast
Why people recommend it
Crystallizing public opinion by Edward L. Bernays explores the foundational methods of public relations and mass persuasion. Ben Bowlin recommended checking out the book on Stuff They Don't Want You To Know, suggesting it alongside Propaganda to anyone interested in the origins of public relations. On The Shawn Ryan Show and The Joe Rogan Experience, Chase Hughes discussed the title while explaining the history of MKUltra and modern information control. Robert Evans dedicated an episode of Behind the Bastards to Bernays, noting that the author published the work in 1933 to advance what he termed the engineering of consent. Evans explained that Bernays kept a copy in a place of honor in his office and that Joseph Goebbels utilized Bernays's techniques to cultivate a cult of personality around Adolf Hitler. Evans also offered a critique, arguing that Bernays released a dangerous blueprint for mass manipulation without considering the catastrophic ways it could be deployed, likening the release to figuring out how to build an atom bomb with household materials.
Every mention
Ben Bowlin I like to recommend for anybody who hasn't read him before uh checking out crystallizing public opinion and… 1
“I like to recommend for anybody who hasn't read him before uh checking out crystallizing public opinion and of course his breakout banger, the single in his uh if his work is an album, the book simply titled Propaganda.”
Robert Evans In 1933, he published what would become his most influential work, crystallizing public opinion. His focus… 3
“In 1933, he published what would become his most influential work, crystallizing public opinion. His focus in this book was on what he called the engineering of consent.”
“He kept a copy of crystallizing public opinion in a place of honor in his office and utilized all of Bernese's well-worn techniques to create a cult of personality around Adolf Hitler. According to an article on Bernay's in the conversation, quote, Bernay learned that the Nazis were using his work in 1933”
“Bernay wanted to be regarded as a great and serious thinker and the only way to do that was to publish a book and make sure everyone knew how smart he was. What Bernay did with crystallizing public opinion was the propaganda equivalent of f figuring out how to build an atom bomb with household materials”
Chase Hughes And he his best-selling book that he wrote about all of this is called Crystallizing Public Opinion. 2
“And he his best-selling book that he wrote about all of this is called Crystallizing Public Opinion.”
“and the book's called crystallizing public opinion”
