Episode · Invest Like the Best · 2024-01-23
Patrick O'Shaughnessy & Madhavan Ramanujam: books mentioned on Invest Like the Best
Madhavan Ramanujam - How to Price Products - [Invest Like the Best, REPLAY]
My guest today is Madhavan Ramanujam. Madhavan quite literally wrote the book on how to price products.
Madhavan Ramanujam discussed Monetizing Innovation by Madhavan Ramanujam and others.
Books mentioned, in the order they came up
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Monetizing Innovation
Discussed“And we talk about this in the first chapter of the book. It's a story from Porsche. In the early 90s, they were actually thinking of an innovative idea.”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Plugged Monetizing Innovation
“Madhavan quite literally wrote the book on how to price products. It's called Monetizing Innovations, and his concepts have been used by companies across the world”
Plugged Monetizing Innovation
“And this is why I wrote Monetizing Innovation. What we call a winning approach is to think pricing early and to really test for whether there's a product market pricing fit before you go too far in the journey.”