Episode · Invest Like the Best · 2022-10-11
Patrick O'Shaughnessy & Madhavan Ramanujam: books mentioned on Invest Like the Best #298
Madhavan Ramanujam - How to Price Products - [Invest Like the Best, EP.298]
My guest today is Madhavan Ramanujam. Madhavan quite literally wrote the book on how to price products, it’s called “Monetizing Innovations” and his concepts have been used by companies across the world like Porsche, Uber, LinkedIn, and SuperHuman.
Madhavan Ramanujam discussed Monetizing Innovation by Madhavan Ramanujam and others.
Books mentioned, in the order they came up
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Monetizing Innovation
Discussed“And we talk about this in the first chapter of the book. It's a story from Porsche.”
Where to get it
Other mentions in this episode (5) — ad reads, self-promotion and passing references, never counted
Plugged Monetizing Innovation
“Madhavan quite literally wrote the book on how to price products. It's called Monetizing Innovations, and his concepts have been used by companies across the world”
Plugged Monetizing Innovation
“And this is why I wrote monetizing innovation, what we call a winning approach is to think pricing early and to really test for whether there's a product market pricing fit before you go too far in the journey.”
Plugged Monetizing Innovation
“And we've actually dedicated a whole chapter in the book, Monetizing Innovation, chapter four. It's called how to have the willingness to pay conversation.”
Plugged Monetizing Innovation
“This is also why I wrote the book to give back a bit of what we actually know, to educate people that there is a science and an art to pricing.”
Plugged Monetizing Innovation
“And in the book, Monetizing Innovation, every chapter, we end the book with what questions a CEO must ask in, let's say, meetings. This does not mean that the CEO should rush”