Episode · EconTalk · 2022-07-25
Books mentioned on John List on Scale, Uber, and the Voltage Effect
Economist John List of the University of Chicago talks about his book, The Voltage Effect, with EconTalk host Russ Roberts. He discusses what determines scalability and argues that the only good ideas that count are those that scale.
Books mentioned, in the order they came up
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The Voltage Effect
The Voltage Effect by John A.
Discussed“Uh the book's called The Voltage Effect, but in many ways, you know, I think of this book, which is a wonderful mix of applied economics and behavioral economics and empirical work as uh illustrating what I think of as uh the truth is elusive.”
Where to get it
Other mentions in this episode (5) — ad reads, self-promotion and passing references, never counted
Own book The Voltage Effect
“His latest book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.”
Own book The Voltage Effect
“So, so in the book, I talk about five reasons why there's a voltage effect and I begin with the simple one of false positives.”
Own book The Voltage Effect
“And what I say in the book is from the very beginning, if we're about making change in the world we should understand what are the constraints or regulations or changes that we will be facing when we scale an idea and bring that back to the Petri dish and add that to our AB test.”
Own book The Voltage Effect
“You can relive some of it through my book. I talk about some of it through my book, right?”
Own book The Voltage Effect
“And and we learn as as you're going to find out in the book in chapter four, we learned a fair amount about scaling through those exercises as well.”