Cover of The Little Kingdom

Book · 1984 · Business & Economics

The Little Kingdom

The Private Story of Apple Computer

by Michael Moritz · Recommended by 1 person on 1 podcast

mentions
4
person
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podcast
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Even if people don't read the entire book which I'd highly recommend reading just buy the return of the little kingdom and read the forward that Michael Morates wrote it gives you an insight into the psychology and just how rare talent that Steve Jobs was.
David Senra · David Senra · Aug 2026 Listen at 34:05

Why people recommend it

The Little Kingdom by Michael Moritz is a classic business book detailing the early history and meteoric rise of Apple. On the podcast David Senra, host David Senra heavily recommended the book, specifically pointing listeners to the updated edition titled Return of the Little Kingdom. Senra urged his audience to buy the book and read the forward written by Michael Moritz, arguing that it offers rare and profound insights into the psychology and extraordinary talent of Steve Jobs. Senra frequently quotes Moritz on his programs, praising him as an incredible writer. When interviewing guests like Sam Altman on building OpenAI and Doug Leone on Sequoia, Fear, Great Founders & Starting Over at 69, Senra brought up The Little Kingdom and its 2009 update to illustrate lessons on rare founder talent and venture capital history. The host emphasized that even readers who do not finish the entire text can gain immense value simply from studying Moritz's masterful writing and the foundational stories of Silicon Valley legends contained within its pages.

Every mention

4 counted mentions · 1 passing or ad reads below
David Senra even if people don't read the entire book which I'd highly recommend reading just buy the return of the lit… 4
Discussed
“Your partner I I quote this on my other podcast all the time. Uh Morris has that great so he wrote obviously the Little Kingdom in whatever the ' 80s or '7s whenever it was and then he updated in I think 2009 to the return of Little Kingdom”
Discussed
“and then he updated in I think 2009 to the return of Little Kingdom and that updated forward again. Morris is a crazy writer. like his writing is he's incredible.”
Recommended
“even if people don't read the entire book which I'd highly recommend reading just buy the return of the little kingdom and read the forward that Michael Morates wrote it gives you an insight into the psychology and just how rare talent that Steve Jobs was.”
Recommended
“You ever read The Little Kingdom by Michael Moritz?”

Also mentioned in the same episodes

Other mentions (1: passing, ad reads, own books)
Passing
“To that end, it does remind me of this book that I covered all the way back on Founders No. 76, which has returned to the Little Kingdom, which was a history of the first few years of the Apple Corporation.”