Episode · Lenny's Podcast · 2026-01-25
Lenny Rachitsky & Jason Cohen: books mentioned on Lenny's Podcast
5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)
Jason Cohen is a four-time founder (including two unicorns, one being WP Engine) and an investor in over 60 startups, and has been sharing his lessons on company building at A Smart Bear for nearly 20 years.
Lenny Rachitsky recommended Hidden Multipliers by Jason Cohen. Jason Cohen recommended On Writing Well by William Zinsser and Crossing the Chasm by Geoffrey A. Moore.
Books mentioned, in the order they came up
-
Hidden Multipliers
Recommended“Also, I'll add that after 20 years of blogging online, Jason is about to publish his very first real book. It's called Hidden Multipliers. You can now pre-order it online at hidden multipliers.com. I am going to grab a bunch.”
Where to get it
-
On Writing Well
Recommended“What are two or three books that you find yourself recommending most to other people for writing on writing well by William Zinszer. I know I'm not the only one but that's kind of the point. um on my best day I write like that.”
Where to get it
-
Crossing the Chasm
Recommended“And then for for uh for product I actually like crossing the chasm which of course everyone's heard of but what I find is no one's read it so that you know the little picture and you think you know what the chasm is.”
Where to get it
Other mentions in this episode (3) — ad reads, self-promotion and passing references, never counted
Plugged Hidden Multipliers
“I have a book almost out now that's on pre-order about topics like what we've been talking. The next book I want to write is on this topic of how do I make these decisions of uncertainty”
Plugged Hidden Multipliers
“So, the book is called Hidden Multipliers, and you can pre-order it at hidden multipliers.com, or I guess if this is out long enough, I'll you order it, I guess, depending on when you're listening to this.”
Plugged Hidden Multipliers
“Yeah, I mean to be useful, order the book, hidden multipliers.com, or of course, you don't have to. You can uh I have all these articles online for free.”