Book · 2018 · Business & Economics
This Is Marketing
You Can't Be Seen Until You Learn to See
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- people
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- podcasts
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- episodes
- 3
- recommendation
- 1
And I love Seth Godin's books. And I would say that I've given many of his books, but probably the one that I've given the most is This Is Marketing.
The best things said about it
Um when did This is Marketing come out? I think that was a bit later, but um read a lot of his stuff and I was like, "You know what? This guy's like maybe my favorite like my favorite writer.
I mean, I was saying to you when you arrived that when I started my career as a marketeteer, which is, you know, that website that failed turned into a marketing business essentially and then I and then people everybody gives you this book when you get into marketing, which is your book, this is marketing, and they use your.
Where and when it comes up
Most mentions, by podcast
Why people recommend it
This Is Marketing by Seth Godin is a prominent business guide that redefines marketing not as a self-serving promotional tool, but as a generous act of helping people solve problems and become better versions of themselves. On The Tim Ferriss Show, Danny Meyer recommended Seth Godin's book as one of the works he gifts most often to others. Steven Bartlett mentioned the book on The Diary Of A CEO with Steven Bartlett, noting that it is virtually required reading for anyone entering the marketing field after building a business. Jack Butcher also brought up Seth Godin's book on Modern Wisdom while reflecting on the authors and literary influences that shaped his own creative approach and thinking regarding business value. The book has earned a reputation as an essential manual for modern entrepreneurs and creators seeking to build trust and connection with their audiences. Through these podcast discussions, industry leaders underscored the timeless relevance of Godin's philosophy on empathy, positioning, and ethical audience engagement.
Every mention
Danny Meyer And I love Seth Godin's books. And I would say that I've given many of his books, but probably the one that… 1
“And I love Seth Godin's books. And I would say that I've given many of his books, but probably the one that I've given the most is This Is Marketing.”
Jack Butcher Um when did This is Marketing come out? I think that was a bit later, but um read a lot of his stuff and I… 1
“Um when did This is Marketing come out? I think that was a bit later, but um read a lot of his stuff and I was like, "You know what? This guy's like maybe my favorite like my favorite writer"”
Steven Bartlett I mean, I was saying to you when you arrived that when I started my career as a marketeteer, which is, you… 1
“I mean, I was saying to you when you arrived that when I started my career as a marketeteer, which is, you know, that website that failed turned into a marketing business essentially and then I and then people everybody gives you this book when you get into marketing, which is your book, this is marketing, and they use your”
Also mentioned in the same episodes
Other mentions (3: passing, ad reads, own books)
“Seth Goden entrepreneur speaker and author of of 21 International bestsellers including Purple Cow lynchpin the dip this is marketing and his new book the song of significance a new Manifesto for teams”
“His books have been translated into 38 languages, and Seth's books include Tribes, Purple Cow, Lynchpin, The Dip, and This Is Marketing.”
“and what I write about in this is marketing is most marketers say I have a key”