Episode · The Diary Of A CEO with Steven Bartlett · 2026-08-10
Steven Bartlett & Seth Godin: books mentioned on The Diary Of A CEO with Steven Bartlett
The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin
Bestselling author Seth Godin reveals why perfectionism is keeping you stuck, the hidden psychology behind success, when to quit, when to keep going, and why AI will reward the most HUMAN people! Seth Godin is one of the world’s most influential business thinkers and the author of more than 20 bestselling books.
Steven Bartlett discussed The Dip by Seth Godin and This Is Marketing by Seth Godin.
Books mentioned, in the order they came up
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The Dip
The Dip by Seth Godin is a strategic business book that helps readers determine whether they should quit a project or push through difficult challenges by understanding the difference between temporary obstacles and dead ends.
Discussed“but but part of it links to one of the books you wrote, which is called The Dip. We're talking about delusion here and how to know if you're delusional or if you're just going through the dip.”
Where to get it
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This Is Marketing
This Is Marketing by Seth Godin is a prominent business guide that redefines marketing not as a self-serving promotional tool, but as a generous act of helping people solve problems and become better versions of themselves.
Discussed“I mean, I was saying to you when you arrived that when I started my career as a marketeteer, which is, you know, that website that failed turned into a marketing business essentially and then I and then people everybody gives you this book when you get into marketing, which is your book, this is marketing, and they use your”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
“And so I spent two years organizing the carbon almanac with 1900 co-authors, full-time volunteer work for me.”