Episode · The Tim Ferriss Show · 2023-04-06
Tim Ferriss & Danny Meyer: books mentioned on The Tim Ferriss Show #665
#665: Danny Meyer, Founder of Shake Shack — How to Win, The Art of The Graceful “No,” Overcoming Setbacks, The 6 Traits of Exceptional People, The 4 Quadrants of Performance, Lessons from Hospitality Excellence, and More
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Danny Meyer recommended This Is Marketing by Seth Godin. Tim Ferriss recommended Setting the Table by Danny Meyer.
Books mentioned, in the order they came up
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This Is Marketing
This Is Marketing by Seth Godin is a prominent business guide that redefines marketing not as a self-serving promotional tool, but as a generous act of helping people solve problems and become better versions of themselves.
Recommended“And I love Seth Godin's books. And I would say that I've given many of his books, but probably the one that I've given the most is This Is Marketing.”
Where to get it
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Setting the Table
Setting the Table by Danny Meyer is a renowned memoir and business guide that outlines the author's philosophy of enlightened hospitality and leadership in the restaurant industry.
Recommended“I recommend people check out Setting the Table, your book.”
Where to get it
Other mentions in this episode (5) — ad reads, self-promotion and passing references, never counted
“Danny is the author of the New York Times Bestseller, Setting the Table, which articulates a set of signature business and life principles that translate to a wide range of industries.”
“And kind of like that scene from Tom Sawyer and Huckleberry Finn, she was basically having me do all of her free labor weeding the garden.”
“And kind of like that scene from Tom Sawyer and Huckleberry Finn, she was basically having me do all of her free labor weeding the garden.”
“But Tabla was about 13 years old, and if I regret one thing that I wrote in Setting the Table, it was actually in the very first paragraph of the book. And I proudly stated, at this point, we had been in business for about 20 years, and I proudly stated how many restaurants we had opened.”
“Well, outside of our cookbooks and Setting the Table, which is the most gift I give because someone's got to give it, I love marketing.”

