Episode · Founders · 2020-08-16
Books mentioned on #140 Bill Gates (the Making of the Microsoft Empire)
What I learned from reading Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson. ---- Microsoft had become the first software company to sell more than a billion dollars worth of software in a single year.
David Senra recommended Ogilvy on Advertising by David Ogilvy, and discussed Hard Drive by James Wallace and others.
Books mentioned, in the order they came up
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Hard Drive
Hard Drive by James Wallace and Jim Erickson is a biography detailing the early years of Microsoft and the relentless rise of Bill Gates.
Discussed“Alright, so that is from the book that I'm going to talk to you about today, which is hard drive, Bill Gates and the making of the Microsoft empire, and it was written by James Wallace and Jim Erickson.”
Where to get it
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Ogilvy on Advertising
Ogilvy on Advertising by David Ogilvy is a foundational marketing book that provides timeless insights into advertising principles, copywriting, and effective product positioning.
Recommended“I think the two books he wrote Ogurvy and advertising and confessions of an advertising man have done podcasts on both if you haven't listened to him I definitely would and I would definitely buy the book Ogurvy and advertising”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Passing The Little Kingdom
“To that end, it does remind me of this book that I covered all the way back on Founders No. 76, which has returned to the Little Kingdom, which was a history of the first few years of the Apple Corporation.”
“I think the two books he wrote Ogurvy and advertising and confessions of an advertising man have done podcasts on both if you haven't listened to him I definitely would”