Book · 2018 · Business & Economics
Growth IQ
Get Smarter About the Choices that Will Make or Break Your Business
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Go buy her book growth iq get smarter about choices that will make or break your business go ahead and buy that right now.
Jason Calacanis · This Week in Startups · Oct 2021 Listen at 17:33 The best things said about it
And and going back to you know the conversation we had about my book growth iq and you know positive and then cautionary tales.
Why people recommend it
Growth IQ by Tiffani Bova is a business strategy guide that outlines ten paths to growth and helps leaders determine which strategies to pursue to avoid common corporate pitfalls. On This Week in Startups, Jason Calacanis actively promoted Tiffani Bova’s book during his closing remarks, strongly encouraging listeners to purchase it immediately to gain a deeper understanding of the crucial choices that can make or break a business enterprise. Later in the episode, Tiffani Bova herself brought up her work while connecting their ongoing conversation about the subscription economy and customer retention to the book’s detailed exploration of positive success stories and cautionary tales concerning customer churn. Bova elaborated on how businesses often struggle to maintain momentum when they fail to balance acquisition with retention, utilizing examples from her research to illustrate how companies can optimize their growth trajectories. The dialogue emphasized the practical utility of the text for entrepreneurs and executives navigating competitive markets, positioning it as a vital tool for strategic decision-making and sustainable long-term business development.
Every mention
Jason Calacanis go buy her book growth iq get smarter about choices that will make or break your business go ahead and buy… 1
“go buy her book growth iq get smarter about choices that will make or break your business go ahead and buy that right now”
Tiffani Bova and and going back to you know the conversation we had about my book growth iq and you know positive and th… 1
“and and going back to you know the conversation we had about my book growth iq and you know positive and then cautionary tales”
Other mentions (5: passing, ad reads, own books)
“she's the global growth and innovation evangelist uh at salesforce for the last five years she's the author of growth iq get smarter about the choices that will make or break your business”
“and uh you know i wrote the book growth iq and in it is 30 stories of what best in class companies have done on these 10 paths to growth two positive use cases of it and one cautionary tale”
“Tiffany Bova who is the global growth and innovation evangelist at Salesforce for the past five years she's the author of Growth IQ get smarter about the choices that will make or break your business”
“she's the author of growth iq get smarter about the choices that will make or break your business and the host of the what's next podcast”
“and so understanding why customers cancel uh in this case you know goes a long way for you to make sure that you can try to be much more prescriptive now i actually covered in my book i have an entire chapter on churn and i don't talk about it in a defensive way”