Why people recommend it
The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale by John Robert Cutshall is a business and economic publication that examines why certain innovations succeed on a massive scale while others fail to replicate their initial success. On an episode of Freakonomics Radio in December 2022, the host addressed the systemic issues surrounding childhood poverty and economic mobility in the United States. Transitioning to another segment of the broadcast, the host announced that experimental economist John List, a returning guest to the program, had recently published this new book. Listeners were informed that the publication explores the mechanics behind scaling positive ideas and turning promising concepts into widespread societal solutions. Furthermore, the host revealed that the author and his work would be featured extensively in an upcoming special edition of the Freakonomics Radio book club the following week. This announcement provided the audience with an early introduction to the economic principles and scaling strategies detailed in the publication, setting the stage for a deeper exploration of how rigorous experimental economics can be applied to solve complex social problems, improve educational outcomes, and foster sustainable innovation across various sectors of modern society.
Who recommended it
Mentioned on the show without a named speaker — 1
“the experimental economist John list who's been on the show before has just published a book called the voltage effect how to make good ideas great and great ideas scale next week we'll hear from it and him in a special edition of the Freakonomics radio book club”