Book · 1992 · Education
Great Ideas for VBS
Great Ideas for VBS by John Robert Cutshall has been mentioned in 3 episodes across 3 podcasts (1 episode recommends it and 2 episodes discuss it), through . Most frequently brought up by Russ Roberts (1 episode) and Tim Ferriss (1 episode) on EconTalk (1 episode), Freakonomics Radio (1 episode) and The Tim Ferriss Show (1 episode).
- episodes
- 3
- podcasts
- 3
- people
- 2
- episode recommends it
- 1
Uh the book's called The Voltage Effect, but in many ways, you know, I think of this book, which is a wonderful mix of applied economics and behavioral economics and empirical work as uh illustrating what I think of as uh the truth is elusive.
What they say about it
- Discusses examples and economic principles“applied economics and behavioral economics”2
The best things said about it
The reason I love this is that it really ties in with the other example one of the other examples in the book which is the challenge of Jamie Oliver's restaurant chain.
You want to look at the cost.
My name you do mention in the book for marginal thinking.
Where and when it comes up
Most episodes, by podcast
Why people recommend it
The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale by John List is an applied and behavioral economics book that examines why some initiatives scale successfully while others fail. The host of Freakonomics Radio announced the publication and its inclusion in the show's upcoming book club, introducing economist John List and his research. Tim Ferriss similarly welcomed List on The Tim Ferriss Show to discuss strategic quitting and the core principles of economic scaling. On EconTalk, Russ Roberts engaged deeply with the book, praising it as a wonderful blend of applied economics, behavioral science, and empirical research. Roberts highlighted several examples from the text, including the challenges faced by Jamie Oliver's restaurant chain, driver tipping behaviors, and the analytical evaluation of costs and marginal thinking. The speakers commended List for translating complex economic principles into practical insights, illustrating how rigorous empirical work can explain the unpredictable nature of scaling ideas in business and everyday life.
Every mention
Russ Roberts Uh the book's called The Voltage Effect, but in many ways, you know, I think of this book, which is a wonde… 1
“Uh the book's called The Voltage Effect, but in many ways, you know, I think of this book, which is a wonderful mix of applied economics and behavioral economics and empirical work as uh illustrating what I think of as uh the truth is elusive.”
“And the reason I love this is that it really ties in with the other example one of the other examples in the book which is the challenge of Jamie Oliver's restaurant chain.”
“But, then of course as you would have pointed out in the if you'd written about this in the book, you want to look at the cost.”
“I guess they were hoping they were going to get some tips. After a while they found out, well, actually most people don't tip and that ended up back being similar.”
“My name you do mention in the book for marginal thinking.”
Tim Ferriss so the new book is the voltage effect how to make good ideas great and great ideas scale 1
“so the new book is the voltage effect how to make good ideas great and great ideas scale”
Mentioned on the show without a named speaker1
“the experimental economist John list who's been on the show before has just published a book called the voltage effect how to make good ideas great and great ideas scale next week we'll hear from it and him in a special edition of the Freakonomics radio book club”
Other mentions (6: passing, ad reads, own books)
“His latest book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.”
“So, so in the book, I talk about five reasons why there's a voltage effect and I begin with the simple one of false positives.”
“And what I say in the book is from the very beginning, if we're about making change in the world we should understand what are the constraints or regulations or changes that we will be facing when we scale an idea and bring that back to the Petri dish and add that to our AB test.”
“You can relive some of it through my book. I talk about some of it through my book, right?”
“And and we learn as as you're going to find out in the book in chapter four, we learned a fair amount about scaling through those exercises as well.”
“people can certainly learn more about the latest book at thevoltageeffect.com that is effect with an e e f f e c t voltage effect subtitle how to make good ideas great and great ideas scale”